Tesla is raising Cybertruck prices by $5,000 as it settles into a luxury niche

The Cybertruck isn't arsenic celebrated arsenic Tesla erstwhile envisioned. It still conscionable sewage a $5,000 value hike.

On Tuesday, Tesla raised the prices of 2 trims of its angular pickup. The guidelines Dual Motor Cybertruck now starts astatine $74,990, up from $69,990, while the Premium All-Wheel Drive trim roseate to $84,990 from $79,990, according to the automaker's website.

The top-trim Cyberbeast kept its sticker value astatine a cool $99,990.

Raising prices whitethorn look counterintuitive fixed the Cybertruck's sales. Cox Automotive estimated that Tesla sold 7,263 Cybertrucks successful the US during the first half of 2026, down 32.2% from the aforesaid play past year. That remains acold from the 250,000 yearly deliveries CEO Elon Musk erstwhile said the motortruck would receive.

Seth Goldstein, a Morningstar analyst, told Business Insider that the increases could thief Tesla offset higher worldly costs and protect its profit margins arsenic it prepares for little Cybertruck sales.

And, alternatively than pursuing mass-market volumes, Goldstein said Tesla appears prepared to support the Cybertruck arsenic a lower-volume luxury conveyance whose different creation tin bid a premium. Earlier this year, the car institution discontinued its only premium-focused vehicles, the Model X SUV and Model S sedan.

"Tesla is keeping the Cybertruck arsenic a higher-priced conveyance wrong the luxury car market," he said, "even if it intends much constricted volumes going forward."

Tesla didn't respond to a petition for remark from Business Insider.