Taylor Swift gets custom collab with TikTok as UMG battle continues

TikTok has launched a caller hub to beforehand Taylor Swift’s caller medium wherever you tin gain in-app rewards for completing definite tasks, for illustration pursuing Swift’s relationship connected nan platform. The update comes conscionable days aft Swift’s euphony returned to TikTok arsenic nan app continues to feud pinch nan singer’s grounds label, Universal Music Group (UMG).

You tin entree nan hub by searching for The Tortured Poets Department (TTPD) and past clicking connected nan banner that appears astatine nan apical of nan results. There, TikTok displays a database of “challenges” to complete, which will fto you unlock a TTPD floor plan frame, among different rewards. TikTok will besides springiness users nan chance to show up successful its “fan spotlight” connected nan hub by posting a video utilizing nan hashtag for nan album.

TikTok isn’t nan only app that’s rolling retired nan reddish carpet for Swift. Meta CEO Mark Zuckerberg welcomed Swift to Threads aft she made her first station promoting nan album. Users besides discovered that you tin unlock a typical TTPD badge connected Threads by sharing 3 of Swift’s posts pinch friends.

Earlier this year, UMG and TikTok failed to renew their licensing agreement, muting hundreds of songs from artists for illustration Olivia Rodrigo, Drake, Billie Eilish, and moreover Swift. But Swift’s songs returned to TikTok past week, and it’s still not clear really she managed to get astir UMG’s purge. Some of america person theories, though:

A study from Variety suggests that Swift whitethorn person struck a abstracted woody pinch TikTok since she owns her maestro recordings. She apt didn’t want to miss retired connected nan opportunity to stock her caller euphony pinch her much than 25 cardinal followers connected TikTok and everyone other connected nan app.