Apple’s earnings show that, yeah, it’s really time for some new iPads

Less than a week up of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings today, and nan numbers overgarment a predictable image for nan progressively dated tablet line. iPad gross fell substantially yet again (by 17 percent twelvemonth complete year) amid nan longest-ever hold for caller models — thing Apple is days distant from yet rectifying. At nan aforesaid time, iPhone income tapered disconnected a spot (down 10 percent), while nan company’s services business remains nan prima of nan show. It was up 14 percent compared to nan year-ago quarter.

Apple besides released its Vision Pro headset during this quarter, but CEO Tim Cook didn’t connection immoderate denotation of really things are going. “During nan quarter, we were thrilled to motorboat Apple Vision Pro and to show nan world nan imaginable that spatial computing unlocks,” he said successful this afternoon’s property release.

This is nan past net study earlier Apple’s WWDC convention successful June; that’s wherever nan institution will uncover its attack to bringing generative AI package features to iOS, macOS, iPadOS, and its different platforms. “We judge successful nan transformative powerfulness and committedness of AI, and we judge we person advantages that will differentiate america successful this caller era,” Cook said connected nan net telephone pinch analysts.

Apple is said to beryllium exploring imaginable partnerships pinch Google and OpenAI. The first activity of AI features is expected to tally on-device, Bloomberg’s Mark Gurman has reported, which could thief them activity faster while adhering to Apple’s privateness standards.

But earlier each that, Apple is expected to denote caller iPad Pros (with OLED displays for nan first time) and revamped iPad Airs this coming Tuesday — pinch a bevy of caller accessories to spell pinch nan long-awaited devices. The Verge will beryllium covering nan virtual arena unrecorded arsenic it happens, truthful you’ll want to subordinate america adjacent Tuesday greeting to get nan afloat scoop.