Rumi Gets Deluxe Treatment With Mattel’s New ‘KPop Demon Hunters’ Doll

"KPop Demon Hunters" Deluxe Rumi Doll.

Mattel

Mattel is giving HUNTR/X vocalist Rumi the deluxe curen pinch the merchandise of a caller KPop Demon Hunters manner doll.

KPop Demon Hunters became a world sensation, of course, pursuing its merchandise connected Netflix connected June 20, 2025. The blistering occurrence of the movie kicked disconnected a awesome merchandising inaugural not agelong after. In October of 2025, Netflix awarded Mattel the world maestro licence to manufacture KPop Demon Hunters dolls, action figures and different toys based connected what went connected to triumph the Best Animated Feature Oscar astatine the 2026 Academy Awards.

Forbes‘KPop Demon Hunters’ Criterion Collection Release Moved Up And Cover Art RevealedBy Tim Lammers

Mattel released its first KPop Demon Hunters merchandise successful May pinch the waste of minifigures of respective characters from the animated movie musical, and followed up successful precocious summertime pinch the merchandise of 12-inch standard manner dolls of HUNTR/X members Rumi, Mira, and Zoey, and Saja Boys personnel Jinu.

The institution besides precocious released singing versions of the 12-inch standard dolls, which characteristic the trio successful their capacity outfits on pinch opus clips of the movie’s Oscar-winning Best Original Song “Golden.”

The ‘KPop Demon Hunters Deluxe Rumi Fashion Doll Is Now Available To Order

Following the caller debut of the manner and singing dolls based connected the film, and conscionable up of the presence of the first activity of 6-inch action figures, Mattel has conscionable released the KPop Demon Hunters Deluxe Rumi Fashion Doll.

The deluxe type of Rumi is 11 1/2-inches gangly and has 11 points of articulation. The doll is wearing a soft-goods type of her movie-inspired conflict outfit and features afloat rooted hairsbreadth and film-accurate makeup. The doll, which includes a sculpted type of Rumi’s Sain-geom, is featured successful deluxe window-box packaging.

The KPop Demon Hunters Deluxe Rumi Fashion Doll is disposable astatine the Mattel Creations unit site and astatine different awesome retailers, and retails for $54. Although the doll is noted arsenic “in stock,” Mattel Creations noted connected the merchandise page that it will commencement shipping connected Sept. 25. However, Amazon lists the deluxe Rumi doll arsenic “in stock” and, arsenic of the publication of this article, notes that it is “available to vessel successful 1-2 days.”

Mattel still has much KPop Demon Hunters merchandise connected the way, including American Girl-styled 18-inch dolls of Rumi, Mira and Zoey, arsenic good arsenic Mattel Creations exclusive 3-pack of HUNTR/X “What It Sounds Like” dolls that went up for pre-order successful November 2025.

Also connected the measurement is simply a Demon Jinu 12-inch manner doll that was selected by fans successful a Mattel Creations canvass successful June. That doll, however, is not scheduled to beryllium released until June 2027.