Promptwatch, an AI visibility search platform, recovered that Reddit held a dependable 3.8% stock of ChatGPT citations from July 18 done August 7, 1 of the largest shares of immoderate azygous domain. Between August 14 and 17, that stock averaged conscionable 0.5%, an 86% diminution comparative to the erstwhile period.
The institution points to August 8, erstwhile it recorded a alteration successful really ChatGPT Search fans retired queries. Reddit's stock started sliding then, but the unexplained steep autumn came connected August 14.
Promptwatch calls the size of the driblet provisional and says it can't norm retired a problem successful its ain information collection. OpenAI told Yahoo Tech that it doesn't group a fixed level of visibility for individual sites, and that ChatGPT still cites Reddit.
This isn't the first time. Our study of much than 230,000 prompts tracked a akin illness a twelvemonth ago, erstwhile ChatGPT's Reddit citations fell from astir 60% of responses successful early August 2025 to astir 10% by mid-September. Kevin Indig attributed that 1 to Google removing its num=100 hunt parameter, not to thing OpenAI did.
Reddit still matters, moreover if citations don't
For brands that person dealt pinch unflattering Reddit threads surfacing successful ChatGPT responses, a smaller Reddit footprint lowers that exposure. For teams that leaned into "Reddit SEO" arsenic a accelerated way to visibility connected ChatGPT, the payoff from that transmission conscionable sewage a batch little predictable.
It's excessively early to telephone 0.5% Reddit's caller normal successful ChatGPT. Reddit's citation stock besides fell successful Google's AI Overviews and AI Mode complete the aforesaid period, by 11% and 31%. Both are acold shallower than the ChatGPT drop, truthful this 1 looks concentrated alternatively than dispersed crossed AI platforms.
There's besides an unfastened mobility of whether Reddit has simply shifted earlier successful ChatGPT's process, utilized to thief the exemplary place brands aliases topics earlier it moves connected to much scoped searches, alternatively than disappearing from the pipeline entirely.
Even pinch citations down, Reddit remains 1 of the fewer places marketers get direct, unfiltered entree to really customers talk astir products and competitors. Reddit's worth for investigation and sentiment tracking hasn't changed, only its existent visibility wrong ChatGPT's answers has.
Reddit's main communications officer, Adam Collins, put it the aforesaid way: "For communicators, Reddit's worth is successful the existent conversations that group are having astir your marque today, not wherever it surfaces tomorrow."
Track wherever that visibility is going
If Reddit is losing crushed successful ChatGPT's answers, the postulation that utilized to travel done those citations whitethorn beryllium shifting elsewhere. Semrush tin thief you fig retired whether that's your site, a competitor's, aliases a different organization level picking up the slack.
Competitor Research report compares really often brands look crossed AI answers connected Google's AI Overviews, ChatGPT, and more.
AI Traffic Dashboard helps youunderstand really competitors summation postulation from AI-powered assistants for illustration ChatGPT, Gemini, and Copilot.
Prompt Research report allows you to observe and prioritize the prompts your assemblage uses successful AI search.
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