Performance Marketing & Growth is simply a system way of 11 lessons that build a complete, interview-ready knowing of the topic. Work done them successful order, past usage the quiz and flashcards successful each instruction to revise.
What this people covers
- Performance Marketing vs Brand Marketing - The Real Difference - Performance vs marque trading - the existent difference.
- Marketing Funnels & the AARRR ("Pirate") Metrics - Marketing funnels and the AARRR pirate metrics.
- Paid Acquisition: CAC, ROAS, LTV & Payback Period - Paid acquisition: CAC, ROAS, LTV and payback period.
- The Meta & Google Performance Playbook: Structures, Creative Testing & Marginal ROAS - How capacity teams really tally Meta and Google: run structures, imaginative testing, marginal vs blended ROAS.
- Conversion Rate Optimization (CRO) Fundamentals - Conversion complaint optimization fundamentals.
- Retention, CRM & Lifecycle Marketing - Retention, CRM and lifecycle marketing.
- Referral, Virality & Community-Led Growth - Referral loops, virality mechanics and community-led growth, pinch Indian examples.
- Growth Hacking & a Culture of Experimentation - Growth hacking and a civilization of experimentation.
- Product-Led Growth & Growth Thinking - Product-led maturation and maturation thinking.
- Building & Reading a Growth Dashboard - Building and reference a maturation dashboard.
- Case Study: The Growth Engines Behind Zomato, Swiggy & CRED - Case study: the maturation engines down Zomato, Swiggy and CRED.
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