Our Favorite AI-Powered Semrush Features Released in 2025

2025 marked Semrush’s modulation to an AI-first trading platform. 

We brought AI into each awesome toolkit, focusing connected the workflows marketers trust connected each day.

Each merchandise was built to region the clash that slows teams down—whether that’s research, analysis, contented creation, aliases reporting.

This guideline walks you done the AI releases that are already helping mini teams and endeavor brands move faster and get amended results.

Let’s get started.

AI Visibility Toolkit: Understanding and Improving Your Brand's AI Presence

The AI Visibility Toolkit helps small- and mid-size businesses way really often they look successful AI-generated answers, place missing mentions aliases citations, and return targeted actions to amended really they’re represented.

We released the full toolkit successful 2025, and it’s already helping customers measurement and fortify their beingness crossed awesome AI hunt platforms.

Here’s what you tin do pinch it:

Analyze Your Brand’s AI Visibility

Get a complete position of your brand’s beingness crossed awesome AI platforms for illustration ChatGPT, Perplexity, and Google’s AI-powered features.

Track cardinal metrics like:

• AI Visibility Score: Shows really often your marque appears successful AI-generated answers. A debased people intends imaginable customers whitethorn ne'er brushwood your marque while researching connected AI platforms, which tin straight impact conversion. Available successful the Visibility Overview report.
• Overall Sentiment: Shows really AI platforms picture your brand. Negative aliases neutral sentiment tin weaken really your marque is perceived successful AI recommendations, reducing the chances customers take you. Available successful the Brand Performance report.
• Brand mentions and citations: Shows really often your marque is mentioned successful AI answers and really often AI platforms mention your pages arsenic sources. Consistent quality signals that AI platforms see your marque a reliable authority successful your category. Available wrong the Visibility Overview report. 

Perform a Competitive Analysis

Compare your AI visibility against cardinal competitors to spot the prompts wherever they show up, and you don’t, and the sources that fortify their AI visibility.

Here’s what you tin uncover utilizing the Competitor Research tool:

• Compare wide visibility strength: Review really your AI Visibility Score stacks up against cardinal competitors to understand which brands AI platforms aboveground much often successful your category. 
• Spot prompt-level gaps: Identify the prompts wherever competitors appear, but your marque doesn’t. Targeting these prompts tin thief you amended your AI footprint and seizure the class request they’re presently benefiting from.
• Find citation sources competitors use from: See which outer domains consistently mention your competitors. This gives you a database of publications and sources to prioritize for outreach aliases contented contributions.

Discover and Monitor High-Value AI Prompts and Topics

Identify the existent prompts your assemblage uses connected AI platforms truthful you tin amended your AI visibility and show up erstwhile buying decisions are made.

Here’s really to uncover them pinch our AI Visibility Toolkit:

• Start pinch manual punctual research: Enter a seed punctual wrong the Prompt Research tool to make a database of related high-value prompts. This helps you place the conversations wherever your marque should look to seizure customer interest.
• Analyze prompt-level gaps against competitors:Inside Competitor Research, find the prompts and topics wherever your competitors look but you don’t. Targeting these prompts tin thief you show up successful the aforesaid high-intent conversations your competitors use from.
• Understand taxable clusters and intent patterns: Use the Questions report to get a broad database of existent personification questions grouped into themes, on pinch the intent down them.

You tin past usage the Prompt Tracking tool to travel really your visibility shifts time by time for important prompts. 

This shows whether your efforts are improving your beingness successful AI-driven customer journeys.

Audit Technical Barriers Limiting Your AI Visibility

Finally, you tin tally a afloat website LLM visibility audit utilizing the Site Audit tool to place method issues that whitethorn beryllium preventing AI crawlers from accessing your web pages.

It’s 1 of the first devices built to diagnose AI-specific crawlability issues.

For example, it tin spot issues like:

• Links pinch nary anchor text
• Pages that require contented optimization
• Technical issues for illustration llms.txt not found. This emerging record gives LLMs a clean, system position of your cardinal content, and adding it tin thief AI systems construe your tract much effectively.

Running this audit helps you drawback and hole the method issues that softly limit your AI presence, ensuring the clip and effort you put really pays off.

Semrush Enterprise AI Optimization (AIO): Measuring and Improving AI Visibility astatine Scale

Semrush AIO is built for ample teams and agencies that request precise AI visibility analytics, product- and persona-level search wrong ChatGPT, and visibility crossed aggregate markets and assemblage segments. 

We released this enterprise-grade AI visibility level this year, and dozens of brands are already utilizing it to understand their AI visibility and turn it.

Here’s what ample teams tin do pinch it:

Build a Single Scalable View of Your Brand successful AI Search

AIO gives endeavor teams afloat power complete really they analyse their brand’s AI visibility across:

• Markets
• Product lines
• Audience groups
• Categories and subcategories

If you waste crossed aggregate markets and merchandise lines, you instantly spot really your marque surfaces successful each 1 — side-by-side, pinch heavy insights for each niche.

Diagnose the Signals That Shape Your AI Visibility

AIO gives you source-level intelligence showing why AI platforms coming your marque the measurement they do.

It shows the inputs and signals shaping AI-generated answers crossed markets, truthful your squad knows what’s influencing visibility and what to amended next.

This tin see insights like:

• The sources LLMs trust connected astir wrong your category
• Which publications thrust competitor visibility
• Narrative themes emerging crossed regions aliases segments
• Common comparison angles (e.g., quality, pricing, integrations, performance)
• Buyer-intent signals that displacement the reside aliases extent of AI responses

Together, these insights show what’s driving your AI visibility and really to power it, alternatively of guessing why definite competitors look much often.

Fix Visibility Gaps astatine Scale pinch Built-in Optimization Capabilities

AIO besides includes AI contented optimization devices that thief teams enactment connected visibility gaps.

It provides automated guidance connected what to hole next, from the sources you should target to the contented updates that fortify your AI presence.

With these capabilities, you can:

• Identify high-impact sources to prosecute for citations
• Generate contented improvements based connected punctual and taxable gaps
• Score pages for AI hunt readiness pinch real-time AI SEO checks

Measure How Visibility Changes Across Audiences, Markets & Products

AIO pins down wherever your visibility is rising aliases falling crossed assemblage groups, regions, and merchandise lines.

You get a clear position of really each persona and niche really encounters your marque wrong AI-generated answers—and wherever attraction is shifting.

For example, you tin track:

• Product- and feature-level visibility crossed AI hunt and AI shopping surfaces, spotting early signs of competitor gains.

• Regional changes successful class competition, truthful you tin respond earlier those shifts deed your pipeline.

This makes it easier to determine what to reinforce, what to fix, and wherever to move next.

Evaluate Product Visibility Inside AI-Powered Shopping Experiences

The level besides lets you usage Shopping Experience Tracking to spot really your marque and products look wrong ChatGPT’s shopping ecosystem.

This shows which products are surfaced, really they’re positioned against competitors, and which attributes (like pricing, reviews, aliases specs) thrust AI-generated recommendations.

Learn more: See really Roche utilized Semrush AIO to build AI hunt activity by improving Share of Voice and sentiment.

Semrush SEO Toolkit: Improving Your Brand’s SEO

The SEO Toolkit brings together devices that support each shape of SEO.

Improving hunt visibility has go much unpredictable, driven by changeless algorithm updates and the emergence of AI-powered features.

These AI-driven upgrades thief marketers prioritize the pages, keywords, and fixes pinch the highest imaginable to amended rankings and traffic.

Forecast Your Potential Traffic pinch AI

AI forecasts successful the SEO Toolkit show the postulation and ranking gains you tin realistically execute based connected your existent performance, truthful you tin attraction connected opportunities pinch measurable upside. 

You’ll find these predictions crossed respective tools:

• Position Tracking: Get three-month projections for visibility, estimated traffic, and mean position. Use this to measure whether your existent strategy is moving your rankings successful the correct direction. 
• Keyword Overview: When you participate your domain, you’ll spot a widget showing Potential Traffic (the postulation you tin realistically seizure for that keyword) and Personal Keyword Difficulty (how difficult it is for your domain to rank). Use these metrics to prioritize keywords pinch beardown postulation imaginable and little ranking difficulty. 
• Keyword Magic Tool: While researching keywords, you’ll spot Potential Traffic and PKD% for each term, truthful you tin quickly shortlist keywords your tract tin realistically rank for. 

Surface High-Impact Organic Topics

The Organic Topics study successful Organic Research shows you the taxable clusters driving postulation to competitor sites.

Targeting these contented ideas helps you pat into request your competitors already seizure and fortify your ain hunt motor visibility.

Build Smarter Keyword Strategies pinch AI-Powered Clustering

Keyword Strategy Builder speeds up keyword clustering by automatically grouping related position into pillars and their supporting subtopics.

Targeting these clusters helps fortify your site’s topical authority and soul nexus structure—both important for stronger hunt rankings.

Enterprise AI SEO Features: Improving SEO Visibility astatine Scale

Semrush’s Enterprise AI SEO features automate the activity that usually slows teams down astatine scale.

For example, it pinpoints why a competitor outranks you for immoderate keyword and shows the fixes that tin move up your page.

Here’s what has been added precocious and what you tin do:

Optimize Content pinch Real-Time AI Guidelines

The updated Content Optimization characteristic studies the top-ranking pages for your keyword and turns that study into real-time guidance for structure, headings, subtopics, and terminology.

This cuts down the hours usually spent reverse-engineering what Google rewards.

You besides get a “write-from-scratch” action that creates a first draught aligned to your keyword and assemblage intent.

Together, these features thief you nutrient search-ready contented faster and pinch acold little manual work.

Seize More Visibility successful Google AI Overviews

The AI Overview Analysis characteristic helps you place opportunities to unafraid placement successful Google’s AI Overview results.

It lets you analyse aggregate domains astatine the keyword level and comparison URLs pinch aliases without AI rankings, including those of your competitors.

This helps you attraction your efforts connected the keywords and pages astir apt to gain AI Overview visibility.

Traffic & Market Insights: Tracking AI Traffic & Google AI Mode

The Semrush Traffic & Market Toolkit now provides postulation information for AI Channels crossed the full platform. 

This gives brands the visibility they request to understand their niche, way competitor postulation patterns, and enactment connected those insights.

You tin now:

Measure and Benchmark AI-Driven Traffic successful Your Niche

See really overmuch postulation your marque and competitors person from ChatGPT, Gemini, Claude, Perplexity, Copilot, and 20-plus different AI assistants.

This information shows which AI platforms thrust the astir assemblage attraction successful your class and whether your brand’s visibility is growing, plateauing, aliases falling down competitors.

See Competitors’ Top Pages for AI Traffic

Identify which competitor contented receives the astir visits from AI assistants. 

This shows wherever AI platforms aboveground competitor contented and which pages style competitors’ visibility—helping you prioritize the topics and contented formats astir apt to execute successful AI channels.

Monitor Google AI Mode Visibility

Track really Google’s AI Mode changes clicks for your tract and your competitors.

This shows you wherever postulation is being reallocated and wherever competitors are gaining crushed — truthful you cognize what to reenforce and wherever to redirect effort.

Bring Semrush Data Into Your AI Agents

You tin besides entree Traffic & Market information done the Trends API for usage successful ChatGPT, Claude, and different MCP-enabled tools.

This gives teams instant, context-aware competitory information to velocity up research, analysis, and reporting.

Content Toolkit: Optimizing Content for Every Search Surface

The Content Toolkit brings together everything you request to plan, generate, and optimize contented for some accepted and AI-driven search.

This year, we introduced an AI optimization characteristic that evaluates your draught for AI hunt readiness and provides actionable suggestions to amended really it’s interpreted by AI platforms.

Inside the contented editor successful the AI Article Generator, click “AI SEO” from the right-hand panel. 

The instrumentality evaluates your draught for AI hunt and, erstwhile the study is complete, provides clear suggestions connected what to refine truthful your contented is amended positioned to look successful AI-generated answers.

Advertising Toolkit: Using AI to Launch Winning Ad Campaigns

Semrush’s latest AI upgrades to the Advertising Toolkit make it easier to plan, create, and optimize high-performing advertisement campaigns.

With rising CPCs and faster imaginative burnout, it’s becoming harder for marketers to support profitable advertisement performance. 

Our AI features thief teams trial ideas faster, optimize spend, and accommodate creatives to assemblage behaviour successful existent time.

Here’s what it lets you do:

Create High-Impact Ad Assets Faster

Use the Ads Launch Assistant to make images, templates, and video-ready assets successful minutes.

It reduces advertisement accumulation clip from hours to minutes, letting you motorboat high-performing campaigns sooner.

You tin customize text, colors, and layout successful the instrumentality itself and export a ready-to-use imaginative successful minutes.

Improve Campaign Performance pinch AI-Driven Recommendations

The Ads Launch Assistant besides gives you insights into really your ads are performing and highlights the areas wherever improvements are possible.

It gives you AI-powered recommendations for your progressive campaigns crossed keywords, advertisement copy, budget, targeting, and different halfway settings. 

You spot precisely what to alteration and why, without digging done your capacity information manually.

Analyze Ad Performance Through Your Preferred AI Assistant

You tin besides propulsion Advertising Toolkit information straight into Claude done Semrush’s MCP integration, which lets you research paid hunt insights successful a conversational workflow.

For example, you tin inquire Claude to comparison 2 competitors’ advertisement budgets and CPC trends complete the past six months.

Local Toolkit: Automating Your Google Business Profile With AI

This year, we introduced the GBP AI Agent wrong the Local Toolkit. 

It gives SMBs an automated measurement to support their Google Business Profile accurate, active, and optimized without regular manual updates.

Here’s what you tin do:

Run an Automated Google Business Profile Audit

Many mini businesses suffer GBP visibility because their floor plan becomes inaccurate aliases stale—and they don’t cognize what to update aliases don’t person clip to cheque it regularly.

The Semrush GBP AI Agent runs a speedy automated audit during setup and gives you a clear snapshot of what’s going connected pinch your profile.

It shows you what’s hurting your section hunt and AI visibility and gives you clear adjacent steps—or you tin fto the supplier use the fixes connected its own.

Keep Your GBP Profile Active Automatically

Regular activity connected your Google Business Profile (posting GBP posts, responding to reviews, and regularly updating your business information) is 1 of the strongest signals for some section rankings and AI visibility. 

But keeping your floor plan caller takes clip and effort.

The bully news: the GBP AI Agent handles it for you. It can:

• Generate and people tailored posts connected a group schedule
• Publish uploaded photos automatically
• Reply to caller reviews utilizing the reside and preferences you define

Track Actions and Performance successful One Dashboard

The dashboard gives you a clear position of really your floor plan is performing and what the GBP AI Agent has done truthful far.

It besides surfaces your cardinal GBP metrics—profile views, guidance requests, website visits, telephone calls—so you tin spot the effect of those actions successful 1 place.

AI PR Toolkit: Building Press Coverage That AI Platforms Frequently Reference

The AI PR Toolkit helps you unafraid sum successful the publications LLMs astir often reference.

Once you cognize which outlets astir often look successful AI-generated answers successful your category, you tin trade targeted pitches to the journalists penning for those publications. 

Side-note: It useful champion erstwhile paired pinch the AI Visibility Toolkit.

Here’s what you tin do pinch the AI PR toolkit:

Identify the Outlets and Journalists That Can Grow Your AI Visibility

To amended align your marque pinch the sources AI platforms often surface, commencement by mapping the publications and reporters that are astir applicable successful your industry:

• Use AI-Cited Media to spot which outlets LLMs often reference. Each outlet is scored from 0 to 100 based connected AI Media Visibility, giving you a clear privilege database of the voices astir often reflected successful AI-generated responses successful your niche.
• Use Journalist Discovery to aboveground reporters who actively screen your category, eliminating hours of manual research.

Once you cognize who shapes your category’s coverage, the AI Outreach Writer helps you create personalized pitches for each contact. 

This increases your chances of earning sum that really makes it into the root lists AI platforms trust on.

Monitor Media Coverage That Actually Matters

To understand really your marque shows up successful the media, usage the AI PR Toolkit enactment updated connected meaningful mentions while filtering retired noise.

Here’s how:

• Use Smart Alerts and Automated Digests to aboveground real-time mentions from domains that power marque sentiment and whitethorn style really AI platforms construe your business. This tin thief you respond faster to sum that really affects your narrative.
• Use AI Irrelevancy Detection to automatically region off-topic, misleading, aliases copy mentions, keeping your monitoring focused connected the sum that influences really customers and AI platforms comprehend your brand.

My Reports: Turning Large Volumes of Data Into Actionable Insights

My Reports now includes AI Summaries—a characteristic that converts ample volumes of capacity information into clear, easy‑to‑understand insights. 

This helps trading teams walk little clip interpreting information and much clip acting connected it. 

With this feature, you can:

• Measure trading capacity quickly without having to construe analyzable information yourself
• Spot meaningful trends faster, specified arsenic circumstantial channels gaining traction, campaigns slowing down, aliases audiences responding otherwise crossed platforms
• Make informed decisions without sifting done earthy data, whether you’re adjusting budgets, readying contented updates, aliases giving stakeholders a clean, digestible summary

How These AI-Powered Upgrades Change the Way You Work

Together, these AI upgrades reshape really you negociate trading wrong Semrush, replacing manual analysis, scattered tools, and guess-based readying pinch interconnected workflows.

You now person 1 strategy that helps you:

• See wherever your marque stands crossed AI platforms, hunt engines, ads, and section listings from 1 place
• Decide which keywords, channels, aliases campaigns merit much attraction utilizing AI forecasts, opportunity scoring, and real-time capacity insights
• Act faster done automated reporting, AI-generated recommendations, and ready-to-launch contented aliases advertisement assets

Ready to springiness it a try?