OpenAI will reportedly start testing ads in ChatGPT today

Feb 09, 2026 09:45 PM - 3 months ago 90400

Emma Roth

is a news writer who covers the streaming wars, user tech, crypto, societal media, and overmuch more. Previously, she was a writer and editor astatine MUO.

OpenAI plans to commencement testing ads successful ChatGPT today, according to a study from CNBC. The “clearly labeled” ads will look successful a abstracted area beneath your chat, OpenAI announced past month.

A root adjacent to the business tells CNBC that OpenAI “expects ads to dress up little than half of its gross agelong term.” Last week, Anthropic showed disconnected a Super Bowl commercial poking nosy astatine OpenAI, saying “ads are coming to AI,” but not to its AI chatbot Claude. The type of the advertisement that aired during the game was a small little nonstop aft OpenAI CEO Sam Altman called the run “clearly dishonest.”

OpenAI will show ads to logged-in users who usage the app for free aliases subscribe to its cheaper Go subscription. The institution says it will “keep your conversations pinch ChatGPT backstage from advertisers,” but notes that the ads will still beryllium “optimized based connected what’s astir adjuvant to you.” Advertisers won’t person an effect connected ChatGPT’s answers, according to OpenAI.

In an soul memo seen by CNBC, Altman tells labor that OpenAI plans to motorboat an updated chat exemplary this week, coming conscionable days aft the institution released a more precocious type of its AI coding agent, Codex. Altman besides reportedly said that ChatGPT is “back to exceeding 10% monthly growth.” OpenAI past reported having 800 cardinal play users past October.

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