Good Good Golf, 1 of the biggest play YouTube channels and caller media brands, is facing backlash aft claims that an advertisement it released glorified unit against women.
Last week, Good Good, a corporate of societal media creators and golfers, launched a collaboration pinch the golf equipment elephantine Callaway featuring a limited-edition driver and balls branded pinch Good Good's logo.
To beforehand the collab, Good Good — which has 2.3 cardinal YouTube subscribers — connected Friday released a 56-second advertisement that originates pinch 1 of its female members, Alexis Miestowski, reaching into a play container to return retired the limited-edition driver.
As she reaches for the club, 1 of the group's cofounders, Garrett Clark, runs toward her and shoves her to the ground. He past stands complete her and says, "Do not touch my caller driver," earlier picking it up himself and hitting a shot.
The advertisement swiftly drew backlash, pinch thousands of antagonistic comments crossed societal media platforms. In galore of those comments, group said the video made ray of unit against women. Many of Clark's caller Instagram posts person been flooded pinch comments criticizing the ad.
One salient golfing relationship connected X called the video the "worst play nine advertisement ever made," adding: "What successful the world were they thinking?"
Nicole Rae, a elder societal media head astatine play media marque Skratch, said the video "endorses unit against women successful the scariest and astir threatening way."
"This is simply a horrible look for them and for Callaway. Wildly disappointing," she added.
The video was soon deleted, and connected Saturday, Good Good released an apology connection successful which it said the advertisement "depicted actions that are not aligned pinch our values arsenic a brand."
Late connected Monday, Callaway besides apologized for the video, saying that while it was not progressive successful its production, the marque greenlit its publication.
This video was "completely inconsistent" pinch Callaway's committedness to diversity, CEO Chip Brewer said.
"I guarantee you that we will study from this and do better," he added.
Good Good and Callaway did not respond to requests for remark from Business Insider.
The fallout continued into the week.
Late connected Tuesday, the Golf Channel said it would postpone the airing of a caller play of the play reality show Big Break, which is co-branded pinch Good Good, by a week aft a sponsor asked that its branding beryllium removed.
The caller play of the show, which sees aspiring pro golfers compete successful a assortment of challenges, is slated to characteristic respective members of Good Good. The Golf Channel did not respond to a petition for remark from Business Insider.
On Tuesday, a listing for the nine featured successful the now-deleted advertisement was removed from Callaway's website.
As of Wednesday morning, it was still disposable for acquisition straight from Good Good for $650.
Golf's caller media landscape
Good Good is 1 of a number of caller media brands that person taken advantage of the booming fame of play since the COVID pandemic, turning societal media subscribers into commercialized success.
The corporate raised $45 cardinal successful backing past twelvemonth from finance patient Creator Sports Capital. In July, it announced a commercialized business pinch different corporate of online creators, Dude Perfect.
Alongside making long-form YouTube contented — which, successful immoderate instances, runs longer than galore characteristic films — Good Good sells play apparel and has sponsored a number of play events. It has collaborated pinch Callaway successful the past, arsenic good arsenic different major brands, including Yeti, Mountain Dew, and GMC.
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Will Martin is simply a elder business editor pinch 10 years of acquisition successful various roles astatine Business Insider. He useful pinch a squad of reporters and editors to screen everything business, pinch a typical attraction connected consulting, financial markets, and the aviation industry.Prior to moving connected the business news team, Will led Insider's sports sum successful the company's London bureau, publishing award-nominated activity connected alleged pack engagement successful elite boxing, deeply-reported features connected a civilian warfare successful Olympic athletics modern pentathlon, and profiles of immoderate of the biggest rising-stars successful soccer.Before joining the sports team, Will spent a twelvemonth arsenic an subordinate editor connected Insider's world news team. Before that, Will worked arsenic a markets and economics newsman for Business Insider for much than 3 years.During his clip pinch the news team, Will assigned and edited reporting and features connected everything from the Boeing 737 Max crisis, to the persecution of Uyghur Muslims successful China, to global geopolitics, and moreover a Barack Obama-themed work position successful Ireland.He besides personally reported connected allegations of forbidden wide quality organ harvesting successful China.Prior to moving for Insider, Will earned a BA successful International Relations from the University of Exeter and an MA successful Financial Journalism from City, University of London.
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