Microsoft Advertising has rolled retired a caller characteristic named Product Explorer. This instrumentality gives advertisers a searchable position of your full merchandise catalog, letting you quickly spot which of your products are active, serving, and performing.
Navah Hopkins, the Microsoft Ads Liaison, posted astir this connected LinkedIn and wrote, "By utilizing Product explorer, you tin place products serving (and performing) arsenic good arsenic get recommendations to get products backmost to serving pinch Recommended Actions tab. " You tin besides export the database from this instrumentality to do offline work, if you are ever offline.
This characteristic is presently disposable for US advertisers moving pinch little than 100,000 SKUs/products.
Here is the screenshot Navah Hopkins posted:
Here is the afloat database of traits you tin usage to select products by:
- Title
- Status
- Product ID
- Price
- Languages
- Feed label
- Brand
- GTIN
- MPN
- SKU
- Product type
- Category
- Condition
- Availability
- Custom label
Here are the capacity metrics you tin usage to select products:
- Impressions
- Clicks
- Conversions
- Spend
- CTR
- Conversion rate
The Title tin besides beryllium filtered pinch these traits:
- Contains
- Does not contain
- Starts with
- Ends with
- Equals
- Does not equal
Anu besides covered this a spot earlier connected MCP.
Forum chat astatine LinkedIn.
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