Apple is kicking disconnected March pinch a flurry of merchandise announcements up of a “special Apple experience” connected March 4th successful New York City, London, and Shanghai.
Apple started connected March 2nd by announcing the iPhone 17E. The caller $599 telephone has a batch of invited additions complete the iPhone 16E, for illustration support for MagSafe charging, doubled guidelines retention of 256GB, and a Ceramic Shield 2 display, each for the aforesaid starting price. The aforesaid day, Apple besides revealed a caller iPad Air powered by an M4 chip, a bump up from the erstwhile version’s M3 chip. March 3rd brought announcements of MacBook Pros pinch M5 Pro and M5 Max chips, the MacBook Air pinch an M5 chip, and a Studio Display refresh, including a caller Mini LED-equipped XDR model.
But the institution whitethorn beryllium redeeming the astir absorbing news for last; Apple is rumored to beryllium launching a lower-cost MacBook that’s powered by an iPhone chip alternatively of an M-series processor. Apple itself whitethorn person leaked the sanction of this caller machine: It mightiness beryllium called the MacBook Neo.
Read connected for each of our sum of Apple’s March 2026 announcements.
Apple’s website leaks MacBook ‘Neo,’ which could beryllium its caller cheaper laptop
Image: Cath Virginia / The Verge
On Tuesday, during Apple’s weeklong merchandise motorboat event, a listing for the “MacBook Neo (Model A3404)” appeared connected a regulatory compliance page connected Apple’s website nether its lineup of 2026 MacBooks. First spotted by MacRumors, the listing appears to beryllium an mishap and has since been removed, but whitethorn person been a leaked reference to a rumored entry-level MacBook. Unfortunately, it didn’t see immoderate further specifications beyond the device’s sanction and exemplary number.
Apple has reportedly been working connected a budget-friendly MacBook priced nether $1,000 and powered by an iPhone processor, alternatively than an M-series spot for illustration the remainder of the Mac lineup. It is besides expected to person a smaller display, perchance bringing backmost the 12-inch show size Apple retired respective years ago.
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Apple’s caller Studio Display XDR adds a Mini LED upgrade
After a fewer years betwixt updates, Apple has 2 new 5K show options, ranging from costly to very expensive, pinch the 27-inch 5K Studio Display and Studio Display XDR. Both person 5,120 x 2,880 resolutions and 12MP Center Stage cameras embedded wrong — we’ll beryllium eager to spot how overmuch amended those are this clip around — 3 microphones, and six-speaker audio systems pinch support for spatial audio and “Hey Siri” built-in, positive 2 Thunderbolt 5 ports and 2 USB-C ports.
The XDR exemplary adds caller Mini LED backlighting pinch 2,304 dimming zones that summation its highest brightness, arsenic good arsenic supply improved opposition and achromatic levels that should activity good for HDR. There’s besides support for adaptive sync that tin set betwixt 47Hz and 120Hz (if it’s connected to an M4 Mac aliases later, aliases the M5 iPad Pro), while the modular exemplary is still 60Hz only. One different quality is that the XDR’s upstream larboard has support for up to 140W big charging, which is capable to fast-charge a 16-inch MacBook Pro, while the modular exemplary tops retired astatine 96W.
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Apple launches M5 Pro and M5 Max chips
Apple has conscionable announced 2 caller processors: the M5 Pro and M5 Max. The caller chips will power the MacBook Pro it revealed connected Tuesday, offering an 18-core CPU and a caller “Fusion Architecture” that integrates 2 3nm dies into a azygous system-on-a-chip (SoC).
The CPU’s 18-core setup includes six “super” cores and 12 caller capacity cores, which Apple says is “optimized to present greater power-efficient, multithreaded performance.” Apple notes that what were antecedently known arsenic capacity cores wrong M5-equipped devices — for illustration the 14-inch MacBook Pro, iPad Pro, and Apple Vision Pro — are now called ace cores, representing a boost successful performance.
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Apple announces M5 MacBook Air and updated MacBook Pro
Apple is launching an upgraded MacBook Air featuring the M5 chip on pinch new MacBook Pro models featuring the M5 Pro and M5 Max. Announced connected Tuesday, the caller Macs will each beryllium disposable for preorder starting March 4th pinch readiness successful stores starting March 11th.
In summation to the M5 chip, the caller MacBook Air includes 512GB of guidelines storage, double what the M4 MacBook Air included. It has double the max storage, arsenic well, pinch up to 4TB alternatively than 2TB. Apple says the SSD successful the M5 MacBook Air is besides faster, offering “2x faster read/write capacity compared to the erstwhile generation.” The M5 MacBook Air supports Wi-Fi 7 and Bluetooth 6, arsenic well. Unfortunately, it’s $100 much costly than the guidelines M4 MacBook Air, now starting astatine $1,099 for the 13-inch exemplary or $1,299 for the 15-inch.
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How the caller iPhone 17E stacks up against Apple’s pricier phones
The iPhone 17 lineup now has a “budget” option. Announced this week, the iPhone 17E will deed stores connected Wednesday, March 11th, starting astatine $599, pinch preorders opening connected March 4th. The 6.1-inch telephone joins the remainder of Apple’s iPhone 17 lineup, which includes the iPhone 17 ($799), the much powerful iPhone 17 Pro ($1,099), and the iPhone 17 Pro Max ($1,199), arsenic good arsenic the ultra-thin iPhone Air ($999).
Unlike past year’s iPhone 16E, the 17E features MagSafe and Qi2 wireless charging, on pinch the faster A19 spot recovered successful the iPhone 17 and doubly arsenic overmuch guidelines retention (256GB vs. 128GB). It besides features a sharper, much durable display, retains support for Apple Intelligence, and includes a 48-megapixel “fusion” camera that enables 2x telephoto shots, each of which bring it person to Apple’s much premium phones.
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Apple announces the iPhone 17E
Image: Apple
Apple has taken the wraps disconnected the iPhone 17E, its latest entry-level smartphone. The iPhone 17E starts astatine $599 pinch a higher 256GB of storage, and is disposable successful black, white, and pink. The institution revealed the caller instrumentality arsenic portion of a bid of announcements that kicked disconnected this week.
Similar to the iPhone 16E, the iPhone 17E comes pinch a 6.1-inch display, but pinch a tougher Ceramic Shield 2 for amended scratch guidance and reduced glare. It besides offers much retention for the aforesaid starting value arsenic its predecessor, which costs $599 for 128GB when it launched past year. The iPhone 17E adds an upgraded A19 processor and MagSafe charging pinch Qi2 support, allowing for wireless charging astatine up to 15W.
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Apple launches a caller iPad Air pinch an upgraded M4 processor
After updating its mid-level tablets past year, Apple has announced a new type of the iPad Air today now powered by the company’s M4 processor. That’s the aforesaid processor recovered successful the 7th-generation iPad Pro arsenic good arsenic MacBook Pro and Mac mini models that debuted successful 2024.
The caller iPad Air pinch M4 is “up to 30 percent faster than iPad Air pinch M3,” according to a property merchandise from the company. It besides features the Apple-designed N1 wireless networking spot upgrading the latest iPad Air pinch Wi-Fi 7, Bluetooth 6, and Thread connectivity. The cellular versions of the caller iPad Air besides characteristic Apple’s C1X modem the institution says “offers up to 50 percent faster cellular information performance” while besides utilizing up to 30 percent little power than past year’s iPad Air pinch the M3 processor.
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Apple’s doing thing connected March 4th
Image: The Verge
Apple is hosting a “special Apple experience” successful New York City connected Wednesday, March 4th astatine 9AM ET, alternatively of astatine the Apple Park location it typically uses for events. It’s besides hosting property successful the cities of London and Shanghai astatine the aforesaid time.
The invitation includes the words “You’re invited” and an Apple logo depicted successful segmented discs of yellow, green, and bluish (the rumored colors of a caller low-cost MacBook). Otherwise, it provides nary hints astir the intent of the alleged experience. However, Bloomberg’s Mark Gurman has antecedently said that he’s expecting Apple to motorboat a low-cost A18 Pro chip-powered MacBook and caller MacBook Airs, MacBook Pros, and Mac displays “over the people of the adjacent respective weeks,” alongside the iPhone 17e, a caller guidelines exemplary iPad, and an M4 iPad Air. And possibly we’ll moreover spot a preview of Apple’s caller AI-infused Siri.
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