
Microsoft has updated its analytics tool, Clarity, to adhd branded and non-branded breakdowns to the AI Citations dashboard and AI reports. Clarity lets you select branded versus non-branded accusation crossed query study and filtering.
What Microsoft said. “To make that study easier, Microsoft Clarity now adds branded query segmentation to the AI Citations dashboard,” Microsoft wrote. “You tin now distinguish branded and non-branded grounding queries AI systems usage to look up supporting accusation for a response,” Microsoft added.
What it looks like. Here is simply a screenshot from the Microsoft Clarity blog of these caller updates:

What is new. Microsoft added branded vs. non-branded position crossed query study and filtering to the Clarity reports including:
- Branded labels successful the queries card: Individual queries are now intelligibly marked as branded in the queries view, truthful you tin quickly identify brand-specific queries and understand what the AI systems looked up at a glance.
- Share of Authority breakdown by query type: The Share of Authority paper now breaks retired results by branded and non-branded queries, giving you a clearer position of wherever your authority is strongest: queries that mention your marque versus much wide queries.
- Branded and non-branded filters: Filter dashboard information by branded aliases non-branded queries to comparison really your visibility performs when an AI system looks up your marque straight versus broader, much wide topics.
- More precise citation analysis: By separating brand-led request from generic discovery, you tin amended assess brand strength, identify discovery and consideration opportunities, and construe changes successful citation capacity pinch greater confidence.
- Branded labels successful the queries card: Individual queries are now intelligibly marked as branded in the queries view, truthful you tin quickly identify brand-specific queries and understand what the AI systems looked up at a glance.
- Share of Authority breakdown by query type: The Share of Authority paper now breaks retired results by branded and non-branded queries, giving you a clearer position of wherever your authority is strongest: queries that mention your marque versus much wide queries.
- Branded and non-branded filters: Filter dashboard information by branded aliases non-branded queries to comparison really your visibility performs when an AI system looks up your marque straight versus broader, much wide topics.
- More precise citation analysis: By separating brand-led request from generic discovery, you tin amended assess brand strength, identify discovery and consideration opportunities, and construe changes successful citation capacity pinch greater confidence.
Why we care. Being capable to break down and select your analytics reports by branded and non-branded queries tin thief you area successful to the information that matters to you. Having much clarity connected really group find your contented done AI hunt and chat experiences are important and useful. This update gives you a small much accusation to activity pinch erstwhile it comes to knowing your AI visibility.