Microsoft Ads is introducing Product Explorer, a caller reporting instrumentality designed to springiness advertisers a centralized position of merchandise catalog wellness and performance, according to Microsoft Product Liaison Navah Hopkins.
Managing ample merchandise feeds tin make it difficult to place which items are eligible to serve, generating impressions aliases missing captious data. Product Explorer intends to simplify that process.
What’s new. Product Explorer provides a searchable position of an advertiser’s full merchandise catalog, allowing users to select products by attributes specified arsenic SKU, title, GTIN and merchandise ID.
Advertisers tin quickly spot which products are active, serving ads and driving performance.
What it does. The instrumentality highlights eligibility issues, metadata gaps and different factors preventing products from serving. It besides surfaces recommended actions and allows advertisers to export filtered merchandise lists for further analysis.
Why we care. By combining provender diagnostics and capacity reporting successful a azygous interface, Microsoft is making it easier for advertisers to move much products into a servable authorities and place underperforming inventory.
Advertisers will now get searchable catalog reporting, product-level capacity information covering the erstwhile 30 days, rumor discovery and actionable recommendations to amended provender quality.
The large picture. Retail advertisers are progressively focused connected provender value arsenic product-based advertizing becomes much automated. Visibility into catalog issues tin person a nonstop effect connected run scope and performance.
Availability. Hopkins said it should beryllium unrecorded successful accounts already.
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