AI agents from Meta and OpenAI made nearly 90% of the delegate requests reaching sites and apps protected by HUMAN Security in October, according to the company’s monthly State of Agentic Traffic report. Meta’s Muse accounted for 59% on its own.
In October, total delegate requests were about 8 times greater than in August and approximately 2.6 times greater than September’s. This study includes delegate requests on HUMAN-protected sites and apps but does not contain all net traffic; all petition represents an act by the agent, specified as a leaf burden or a search.
The bulk of these requests accessed merchandise and hunt content. There was a extremely small part that reached the checkout area.
Meta And OpenAI Agents Made Most Of The Requests
Muse’s portion of delegate requests rosy 19 percent points from September, and the figure of requests it sent nearly quadrupled. The study says Muse now sends 3.7 times as many requests as ChatGPT Agent, the next-largest agent. Meta launched Muse on Sept. 8.
OpenAI accounted for concerning 30% of total requests alongside three of the top 10 agents. ChatGPT Agent had 28.5% of requests in September, but notwithstanding sending 44% additional requests, its portion dropped to 15.9% as Muse grew faster, according to the report. The Codex Browser use risen from 7.7% to 8.8% and the Codex Chrome expansion went up from 3.3% to 5.2%.
The Claude Chrome expansion had a 50% autumn in share, going from 7% to 3.5%, although it had a 30% addition in figure of requests. Google’s newly released Gemini delegate (launched Oct. 8, per HUMAN) came in at No. 8 alongside 0.8%. xAI’s Grok Agent was new to the top 10 at No. 9 alongside 0.7%.
Standalone Agent Browsers Lost Share
Genspark’s browser-based delegate dropped off the top 10 catalog entirely; Perplexity’s Comet delegate accounted for 41% of all delegate requests in August but this fig declined to lone 9.4% in September and afterward additional to lone 3.6% by October. Comet was additionally the lone top-10 delegate that informed a drop-off in petition quantity during October, alongside a decrease of about 30% since August. In addition, OpenAI discontinued its standalone ChatGPT Atlas browser in August.
The study attributes this downward trend to users selecting an delegate according to either their familiarity alongside the phase or having used another merchandise offered by the identical company.
Most Requests Went To Product And Search Pages
In October, 85% of all delegate requests in the study were directed toward merchandise and hunt pages. This represents an addition complete the former month’s percent whenever specified requests totaled 81%. During the identical period, requests made to checkout and fee pages decreased from 2.4% of the total to 1.9%.
According to the report, agents “still browse far additional than they buy” but the figure of requests making their way to checkout has been expanding at a fast pace. The report’s leaf categorizations portray anywhere a petition ended up fairly than what act was being taken, so a petition arriving on a checkout leaf does not signify an command had been placed.
Ecommerce websites generated a stable portion of about 60% of delegate requests during this period, and journey was the second highest category, according to the report. Media generated the third largest part among all categories tracked, marking the archetypal period in this sequence that journey websites have outperformed media.
Identifying Muse
HUMAN uses a blend of behavioral data alongside alongside user-agent strings and, whenever available, publisher-level integration to decide what is delegate generated, and it excludes crawler activity. The study says AgenticTrust has identified and verified Muse using HUMAN’s own proprietary investigation and digital signature validation. The study does not provision additional breakdown on the percent of Muse detected through all method.
In Meta’s engineering article on Muse, the business says Muse’s browsing “will appear as your activity” to the sites it visits.
Muse transferred its Web Bot Auth signatures from Meta’s key directory (meta.com) to its own (muse.ai) between Nov. 7 and Nov. 9, according to DataDome’s reporting on Nov. 11. Web Bot Auth allows agents to acknowledge themselves by signing the petition they are sending to a site, allowing the receiving location to verify the character of who is making the request. At the period of my assessment on Nov. 13, the muse.ai key directory was active.
As of Nov. 10, fractional of Muse’s requests on DataDome’s network were being made without being signed, so there would be no signature to verify the origin of the request. According to DataDome, sites that verify signatures and lone obtain those according to meta.com volition now see Muse’s requests as having no verification. Both DataDome and HUMAN market bot and delegate acknowledgment services.
Why This Matters
For ecommerce and journey teams, HUMAN’s October study narrows downward whose agents are sending most delegate requests. In HUMAN’s data, two companies’ agents document for nearly nine in ten.
As Slobodan Manic wrote for SEJ in October, an delegate akin Muse gives robots.txt no name to match, so the decision concerning letting it in moves to bot protection. A bot regulation that verifies signatures now needs Muse’s muse.ai directory, and in DataDome’s Nov. 10 count, concerning fractional of Muse’s requests carried no signature to check.
HUMAN’s study additionally says analytics tools on most sites can’t inform AI agents from individual visitors. Muse and OpenAI’s three agents create a abbreviated catalog to lift alongside whoever runs bot safety before Black Friday.
Looking Ahead
The item to observe is whether additional of Muse’s requests commencement arriving signed. HUMAN says next month’s study volition display how agents behaved complete Black Friday and Cyber Monday.
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