Meta's Muse is already pulling one CEO's purchases away from Amazon

Meta's AI agent, Muse, has been going buying for Leif Abraham. With Amazon blocking the AI delegate from placing orders, Abraham says that method small purchases from Amazon.

Abraham, the cofounder and co-CEO of investing phase Public, told Business Insider he's turned to Muse to acquisition mostly niche, hard-to-find products — skincare, vintage wines, a German creatine product, discontinued Levi's jeans.

"Since the item came out, I've been purchasing so much stuff," he said. "I exactly fair have to endorse the payment, and that's it."

Muse is Meta's bet that customers volition entrust AI agents to grip net errands, akin booking a eatery booking for allies or finding their next outfit. It's an first hit, rocketing to the top of the App Store charts shortly following its initiate final month.

On Sunday, Abraham posted concerning his Muse cognition on X, calling Meta and Shopify's latest integration a "win for Shopify."

"The amount of purchases I've made alongside Muse that I used to have gone to Amazon for," he wrote. "Now purchasing from the brands directly…" he added, alongside alongside a screenshot of him directing the delegate to buy products "from a reputable store."

Public, Abraham's company, offers a Muse connector that lets customers nexus their brokerage accounts to the agent. Abraham stated he has connected his own document and additionally uses Muse for regular brokerage updates and calorie tracking.

Abraham's narrative is one person's cognition and doesn't average that Amazon has an impending revenue problem. AI delegate buying has yet to capture on alongside the broad public. But Amazon's decision to obstacle Muse from making purchases on behalf of users — Amazon raised concerns concerning how Muse accessed or stored client credentials and delicate data, alongside alongside document data abrasion — risks leaving prosperity on the table, particularly if Muse buying takes off.

Shopify, meanwhile, has taken the contrary approach. The fee handling phase announced a alliance alongside Meta that lets Muse users inspect out at Shopify merchants through Shop Pay.

Abraham motionless labels himself an "Amazon mega user," but says several latest purchases weren't up to snuff. Now, alternatively of turning to Amazon for all his purchases, he uses the market lone for items that don't necessitate as much research, akin toilet paper.

After Abraham wrote on X concerning the change in his buying habits, Shopify CEO Tobi Lütke reshared the post and added that he's "hearing so many of these stories."

Not everyone's cognition alongside Muse has gone according to plan.

Abraham stated multiple of his techie allies are additionally using Muse to discover niche products, but results have varied. One friend, he said, is motionless searching for tickets to Christopher Nolan's "The Odyssey" in IMAX 70mm — a project he stated that Muse hasn't accomplished. (Granted, whether that's a Muse issue or a provision issue is a entire another conversation.)