Instagram Just Changed Its Logo for the First Time in a Decade. The Reviews Are Mixed.

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Instagram Just Changed Its Logo for the First Time in a Decade. The Reviews Are Mixed.

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Some users are calling it ‘modern and clean.’ Others critics opportunity it looks ‘just for illustration AI slop.’

By Jon Small | edited by Dan Bova | Aug 14, 2026

Meta

Opinions expressed by Entrepreneur contributors are their own.

It’s been 10 years since Instagram changed the wordmark astatine the apical of the app, but Instagram caput Adam Mosseri said, “it was clip for a refresh.” He called the caller book font “cleaner and much modern.” Thousands reacted wrong the first hour.

Some gave it a thumbs up. “Modern and cleanable but nosy too,” 1 commenter wrote. But the ascendant guidance was that the caller logo really sounds “Instagzam.” The gag dispersed accelerated capable that outlets for illustration Variety covered it arsenic the communicative successful itself. Other critics called the lettering difficult to read, pinch 1 USA Today commenter asking, “Does it moreover walk accessibility checks?”

Ars Technica’s Aurich Lawson went further, penning that the caller wordmark “looks conscionable for illustration AI slop,” the garbled, almost-but-not-quite-real matter that AI image generators often produce. He was observant to explain he doesn’t deliberation Instagram really utilized AI to creation it, conscionable that it resembles the vibe.

It’s been 10 years since Instagram changed the wordmark astatine the apical of the app, but Instagram caput Adam Mosseri said, “it was clip for a refresh.” He called the caller book font “cleaner and much modern.” Thousands reacted wrong the first hour.

Some gave it a thumbs up. “Modern and cleanable but nosy too,” 1 commenter wrote. But the ascendant guidance was that the caller logo really sounds “Instagzam.” The gag dispersed accelerated capable that outlets for illustration Variety covered it arsenic the communicative successful itself. Other critics called the lettering difficult to read, pinch 1 USA Today commenter asking, “Does it moreover walk accessibility checks?”

Ars Technica’s Aurich Lawson went further, penning that the caller wordmark “looks conscionable for illustration AI slop,” the garbled, almost-but-not-quite-real matter that AI image generators often produce. He was observant to explain he doesn’t deliberation Instagram really utilized AI to creation it, conscionable that it resembles the vibe.

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