It's difficult to say what Joanna Gaines is additional celebrated for at this point: her residence designs or her food.
Gaines and her hubby became family names through "Fixer Upper," but complete a decade later, they're full-blown moguls who are continually expanding their Magnolia empire. For Gaines, that has meant leaning into new food ventures, from the Magnolia Table eatery in Waco to her ever-growing catalog of cookbooks.
And final year, she entered the icy food game. In October 2025, Gaines launched a row of icy baked products through her Magnolia Table brand.
I decided to try all item in the row so I could position them. Here's what I thought.
Joanna Gaines launched a row of icy baked products in 2025.
Magnolia Table's row of baked products was archetypal sold exclusively at Target, akin the Hearth & Hand alongside Magnolia brand. Now, shoppers can additionally buy the row at HEB and Central Market.
All of the baked products in the gathering were inspired by food Joanna Gaines makes at home, or that's served at Silos Baking Co. or Magnolia Table in Waco, Texas.
The row initially featured six items:
- Chocolate Chip Cookies
- Classic Sugar Cookies
- Silo Cookies
- Classic Cinnamon Rolls
- Jo's Buttermilk Biscuits
- After School Banana Bread
And Gaines afterward added two additional products in latest months:
- Brownie Cookies
- Prize Big Biscuits
As of October 2026, all item expenses $10.99, apart from for the biscuits, which are $9.99.
I'm no alien to Gaines' food offerings, having dined at Magnolia Table in Waco and made her homemade biscuit recipe. When I saw the news of Magnolia Table's icy line, I knew I had to try it.
After grabbing the gathering through a pickup order at Target, I spent an midday baking the first six items, and a twelvemonth later, I grabbed the Brownie Cookies and Prize Pig Biscuits following they were released to assessment them as well. Here's my ranking from worst to best.
8. After School Banana Bread
When I archetypal glanced at the box of the After School Banana Bread, I saw "ready to bask in minutes" written on the front. However, concerning an hr into my baking endeavors, I looked additional closely and realized the bread required additional preparedness than I had thought.
The directions stated to thaw the bread in its bakeable tray for three to four hours before baking it at 350 degrees Fahrenheit for 30 minutes. There was an choice to microwave the bread from frozen, but I wanted to roast it for the finest imaginable result.
Thawing the banana bread wasn't a huge deal, but remembering to obtain it out of the freezer hours before baking didn't appear particularly convenient.
When I asked the brand concerning the timing, Magnolia Table said, "We cognize so many families affection our After School Banana Bread recipe, and we wanted to provision them a way to recreate that identical warm, cozy aroma at residence by baking it in the oven."
"At the identical time, we cognize existence gets busy, so we additionally included a quicker choice for those moments whenever convenience matters most," the brand added. "If you're warming from frozen, you can merely location the loaf in the microwave and bask it in fair a few minutes. Both methods are there to create certain families can cognition that homemade comfort, whether it's a weekend roast or a weekday treat."
The banana bread didn't remain out.
I'm not mostly a huge banana bread fan, but the Magnolia Table repeat was fairly tasty.
It wasn't too banana-forward and had a comforting sensation whenever I took a nip caller from the oven. The bread offered uncomplicated eating, and as its name indicates, it seems akin a fine choice for an midday snack for kids.
The sensation didn't really remain out, though, particularly compared to another items in the line, and I don't think it was value the hours of thawing. I would likely create it in the microwave next time, although I'm unsure how that would alter the texture.
7. The Classic Cinnamon Rolls
I've continually loved a fine cinnamon roll, and although homemade rolls are particularly good, I have no issue alongside icy options. I spent most Saturdays of my younker begging my mom to create the Pillsbury or Sister Schubert brand of refrigerated rolls.
As a icy cinnamon rotate connoisseur, I was enthusiastic to try Gaines' obtain on the traditional pastry.
In Magnolia Table's pack, four rolls arrive in a bakeable tray sealed inner synthetic wrap. I was a bit amazed by the small figure of cinnamon rolls, but whenever I asked Magnolia Table concerning it, it stated "a awesome agreement of consideration" went into deciding how many of all baked fine to contain in its packs.
"Some decisions were guided by uncomplicated galley logic — akin including a dozen cookies, which naturally feels correct whenever baking at home," Magnolia Table said. "We additionally relied on investigation and person insights to justify all merchandise offers the two exceptional norm and convenience. Ultimately, all bundle was designed to awareness intentional and familiar, much akin item made in your own kitchen."
The directions on the box instruct you to eliminate the rolls from the synthetic cover and afterward let them remainder for 45 minutes to an hr before baking at 350 degrees Fahrenheit for 23 to 25 minutes. The resting wasn't my favorite, but I liked that you could throw the rolls into the oven in the tray.
A packet of icing was additionally included, but the directions didn't define what to do alongside it during the rolls rested. I remaining my packet on my galley counter.
The cinnamon rolls were fine, but I likely wouldn't choice them complete another brand at the market store.
My cinnamon rolls were prepared in concerning 25 minutes, alongside the edges slightly crispy and the center gooey.
I poured my icing — which had softened from sitting on the oppose — complete the cinnamon rolls, and it dispersed out fairly thin. The icing power have had a improved consistency if I had kept it in the refrigerator during the rolls thawed, but the directions didn't signify that I should have done so.
I informed Magnolia Table concerning my icing consistency issues. The brand expressed appreciation for the feedback and clarified that the icing could be remaining out without compromising safety.
"Our icing is entirely harmless to depart out during the rolls thaw and bake, but for those who favor a thicker consistency, placing it in the fridge is a awesome option," Magnolia Table said.
Despite my issues alongside the icing, the cinnamon rolls smelled inviting, so I was optimistic whenever I took a bite. It wasn't bad, but it reminded me of cinnamon rolls I've had at the mall. The cinnamon lining the swirl had a slightly synthetic taste, and it was nearly cloyingly sweet.
I would favor to eat another icy or refrigerated cinnamon rotate brands complete Magnolia Table's, as I think they sensation improved and recommendation additional bang for your buck.
I entirely propose Gaines' homemade cinnamon rotate recipe, though.
6. Prize Pig Biscuits
The Prize Pig Biscuits were an supplement that Gaines made to her icy gathering in 2026. Unlike her Buttermilk Biscuits, the new repeat is packed alongside bacon, cheddar, and chive for a additional savory taste.
The Prize Pig Biscuits arrive in a group of six, and the instructions say to roast them at 400 degrees for 18 to 20 minutes.
As alongside most of the collection, my biscuits took a bit longer to roast than the instructions stated they would. I pulled them out of the oven following 22 minutes and let them remainder before tasting.
The Prize Pig Biscuits were beautiful good, but I much favor the first biscuit recipe.
I established it challenging to get an equal roast on the biscuits, as the bottoms cooked faster than the tops. When I pulled my biscuits out, the bottoms were slightly overbaked, during the tops were a small softer than I favor for a biscuit texture.
Still, they smelled good, and I was pleased alongside the sensation whenever I took a bite. The bacon, chive, and cheddar blended fine together, creating a savory sensation that wasn't complete the top.
The textural cognition was different whenever they were hot from the oven, though. The base was overcooked, during the inner and top were moister than I favor for a biscuit, which I anticipate to be flaky and soft. They felt additional cohesive whenever I let them chill longer, as the tops got a small flakier, but I favor to eat my biscuits hot, which leaves me at an impasse.
Considering they're baked from frozen, I think the Prize Pig Biscuits are beautiful good, but they don't clasp a candle to the Buttermilk Biscuits (more on that in a minute).
5. The Silo Cookies
The three flavors of cookies released in the first Magnolia Table row came in rectangular boxes alongside a set of dozen plastic-wrapped cookies inside. They additionally had the identical directions: Bake the cookies 2 inches distinct on a parchment-lined baking panel at 350 degrees on the center rack for 15 to 18 minutes.
I was capable to roast the chocolate part and Silo cookies at the identical time, although one had to go on the base rack. I switched them midway through to justify the two were completely baked.
In my oven, the cookies needed to roast for 20 minutes until they were cooked through alongside a gentle center.
Of the three, Magnolia Table's Silo Cookies classified lowest for me, but they were motionless really good. They blended the finest parts of an oatmeal biscuit and a chocolate part biscuit by including peanut butter, oatmeal, chocolate, and walnuts.
At archetypal bite, I established the Silo Cookie to be mostly peanut butter-forward. I liked that they weren't too cloying, and whenever I got a nip alongside chocolate, the sensation became additional inviting.
All three sets of cookies were additionally moist and tasted caller notwithstanding being frozen, which was a relief.
4. Chocolate Chip Cookies
Gaines' chocolate part cookies were fairly tasty.
The biscuit had a salty-sweet taste, and I liked that the chocolate chips were sizable and generously included in all cookie, ensuring there was chocolatey goodness in all bite.
They didn't sensation particularly distinct from another icy chocolate part cookies I've had, but they were yummy.
3. Classic Sugar Cookies
Of the first three cookies, I was most skeptical of the Classic Sugar Cookies, as I frequently discover that icy sugar cookies can be overly sweet.
However, Gaines' cookies were the ideal balance of sugary and buttery. When I took a nip of one caller from the oven, it melted in my mouth.
The sugar cookies ended up being my favorite of the first three, which was a shock. I could effortlessly see myself purchasing them again.
2. Brownie Cookies
Gaines added the Brownie Cookies to her gathering later, but I was pleased to detect they had the identical baking instructions as the another cookies.
I moved between my Magnolia Table baking sessions, so I was using a distinct oven during preparing the Brownie Cookies. As alongside the another cookies, though, they took longer than the allotted 16-18 minutes to bake. It was additionally a bit tricky to inform whenever they were done since the batter was so dark. I ended up baking the Brownie Cookies for concerning 22 minutes, which remaining them chewy.
They were entirely value the wait, though. The Brownie Cookies were exactly as promised: a mix between a crumbly biscuit and a fudgy brownie. The gooey center was heavenly, and I loved the flat of chocolate they offered. If I wanted the sensation of a brownie without really making one, I'd certainly catch the Brownie Cookies again.
1. Jo's Buttermilk Biscuits
Most fans of Gaines are apt acquainted alongside her biscuits, whether they have tried her homemade formula themselves or have had them at the Magnolia Table eatery in Waco.
Her biscuits are known for being deliciously crumbly and buttery, and I was skeptical that the icy type could live up to the homemade one.
Six biscuits arrive in a pack, and they roast at 400 degrees Fahrenheit for 20 minutes. The directions additionally say to top the biscuits alongside melted margarine and sodium chloride correct out of the oven.
The biscuits would be awesome alongside any dinner.
I tried a biscuit warm from the oven following I topped it alongside margarine and salt.
It was buttery and crumbly, and I was pleased it wasn't dry. The sodium chloride stable out the affluent butter, creating an addictively delicious bite. I immediately idea of multiple meals my hubby and I eat regularly that I would affection to brace alongside the biscuits.
I don't think they would be finest for feeding a crowd, since there are lone six in a pack, and I motionless favor the homemade version. However, icy biscuits are a awesome choice for a family weeknight meal.
I would buy five of the eight products in the Magnolia Table row again.
Overall, I think Magnolia Table's gathering is a fun venture for the Gaineses. It's a playful way for their fans to effortlessly admission several of the foods they recommendation in Waco, and the food is tasty overall.
I could see myself purchasing the Buttermilk Biscuits and all the cookies again, but I don't think I'd revisit the savory biscuits, cinnamon rolls, or banana bread. The banana bread and cinnamon rolls were a bit too time-consuming to make, and, in the case of the latter, there are already improved alternatives on the market. And during the Prize Pig Biscuits are good, I would fairly eat the first Buttermilk Biscuits alongside savory sides for the finest biscuit cognition possible.
Considering Gaines has published three cookbooks, I'm enthusiastic to see what another icy foods she creates next.
Read next
Samantha Grindell Pettyjohn is a Senior Lifestyle Reporter at Business Insider alongside additional than eight years of cognition in the manner space.At Business Insider, Samantha's safety focuses on distinctive living situations, inner design, community fig style, and books. Her activity includes features on multigenerational living and one-of-a-kind houses, timely articles on community fig fashion, live safety of award shows and pageants, and fun pieces concerning famous publish series. Samantha additionally loves reporting on celebrities on her beats, from HGTV stars Christina Haack and Tarek El Moussa to authors specified as Sarah J. Maas and Rebecca Yarros.Samantha appeared on Scripps News and CBS in 2022 to conversation the regal family, and in 2023, she won an Anthem Award for her activity on Business Insider's bundle "Better Me."Samantha received her B.A. in English from Birmingham-Southern College in 2017, graduating Summa Cum Laude. She afterward earned her M.S. in Publishing from New York University in 2019. Samantha was earlier a personnel author at Romper, and her penning has appeared in Cosmopolitan, Mic, and Oprah.com. Today, Samantha lives in Atlanta alongside her hubby and dog.Email her at [email protected] and prosecute her on X.