I left my $250,000 Meta job to coach startup founders. I work fewer hours, have less stress, and still make a good living.

Aug 19, 2026 04:05 PM - 1 hour ago 1

head changeable of a man successful a navy shirt

Jason Shen. Courtesy of Jason Shen

This as-told-to effort is based connected a speech pinch Jason Shen, the 40-year-old laminitis of Refactor Labs based successful Brooklyn. It has been edited for magnitude and clarity.

I'm the laminitis and CEO of Refactor Labs, an executive coach, and a cofounder conflict expert.

I spent 2 years astatine Etsy arsenic a merchandise manager, moving connected the seller-facing mobile app. After being laid disconnected successful a information of wide layoffs, I did statement merchandise activity for an early-stage B2B SaaS startup and completed the TED Residency, an ideas incubator, wherever I gave a TED Talk connected the early of hiring.

I founded Headlight, a tech hiring platform, successful November 2017 pinch a erstwhile Etsy teammate. In 2019, we did a difficult pivot into sound AI products for gaming, renaming the institution Midgame. In July 2020, Midgame was acquired by Facebook, now Meta.

I worked arsenic a merchandise leader at Meta for almost 3 years and voluntarily near the institution successful June 2023 to return a sabbatical earlier focusing connected increasing my company. I had started coaching founders connected the broadside while astatine Meta, but didn't earnestly rotation up my business until January 2024.

My cofounder and I weren't readying to beryllium acquired by Meta

It wasn't the result we group retired for, but pinch NYC and overmuch of the world still successful lockdown, it was a spot for illustration an emergency landing pinch an out-of-fuel plane.

Working astatine Meta really expanded my skillset. I learned really to advocator for my squad during merchandise reviews pinch VPs and vessel societal experiences to millions of group while starring aggregate merchandise teams simultaneously. The group were crisp and creative, and I enjoyed moving pinch them.

Over time, my life turned into overcrowded meetings, archive reviews, and keeping up pinch excessively galore feeds. The institution was successful changeless flux: I survived aggregate managers, reorganizations, and layoffs. The money was awesome — my target rate compensation, including net and bonus, was astir $250,000 astatine the clip — but I couldn't spot myself doing this for different 20 years.

I stayed longer than I had astatine immoderate different company

At the time, successful summation to my rate compensation, I was vesting 230 Meta restricted banal units, aliases RSUs, per quarter. Had I stayed different 3 years astatine the aforesaid vest rate, I would person vested 2,760 more. At a caller Meta stock value of astir $609, those unvested RSUs would beryllium worthy astir $1.68 cardinal earlier taxes.

In preparing for leave, I group speech a chunk of money that I was consenting to springiness up to build my coaching business, mostly by trading disconnected my portfolio. That ended up being astir $150,000.

The 2nd half of your 30s is erstwhile you commencement to person a clearer consciousness of what you're suited for and wherever that will beryllium valued

At Meta, I was moving a resilient organization of hundreds of people, facilitating workshops, and mentoring folks earlier successful their careers. All of that counted toward "organizational impact," which accounted for only 10% of my capacity review. What I loved doing astir and was champion astatine was not what the institution paid maine for.

My mom was a gymnastics coach, and my dada was an pedagogue and organization leader, truthful coaching came very people to me. I worked pinch an executive coach astatine my astir caller startup, and he helped make that institution much successful than my first. Two of my master contacts had made the leap to coach full-time successful caller years and were happy pinch their decision, truthful I thought I could make it, too.

Leaving to commencement a caller business still felt risky. My woman and I were trying to commencement a family, and I realized I had to return my changeable because location was nary measurement I could motorboat a business while caring for a newborn. If I didn't make it wrong a year, I planned to get different PM occupation and person parental time off earlier the babe arrived.

I walk astir 20 hours moving each week and still make a bully living

I made $369,000 successful gross successful the past 12 months. That sounds beautiful good, but I person expenses for illustration in installments paper fees, marketing, software, coworking space, and wellness insurance. Most of my clients are connected monthly retainers, while my clients navigating cofounder conflict typically bargain three-month packages.

Most of my occupation is joining Zoom calls. By and large, I emotion and respect my clients, which is simply a large perk of moving your ain business. I utilized to person an executive assistant, but I've learned really to usage AI to prevention clip and enactment connected apical of my customer work.

Some group emotion the thought of creating experiences that scope millions, but that feels excessively abstract. I emotion seeing my clients find condemnation successful themselves, turn their businesses, and amended their narration pinch their cofounders. That feels for illustration a tangible effect to me.

I get to walk my clip connected imaginative projects, fitness, and family

I'm moving connected a book called "Deep Ambition" astir really recovering overachievers tin flight shallow ambition and build a singular life connected their ain terms. I'm besides training to group a individual champion successful the Murph challenge.

At 5 p.m. connected weekdays, I return my girl to the playground aliases for a stroller run. We do meal astatine 6 p.m., past bath, milk, and bedtime by 7:30. I promised my woman earlier we had our girl that I wouldn't fto kids get successful the measurement of her career, which is creative, noncorporate, and very important to her.

I'm grateful that I near Meta erstwhile I did

Do I wish I had a fewer other cardinal bucks successful my slope account? Sure, but it doesn't activity for illustration that. I would person had to grind for that money for years. My workweek is now truthful overmuch little frantic and stressful than it was erstwhile I was a PM.

I'm only 3 years into my business, and there's still room to grow. One of my goals is to surpass the full compensation I earned successful Big Tech. I'm aiming to get location by 2028. Hopefully, I'll besides beryllium a dada of 2 by then.

It's a really competitory occupation marketplace correct now, pinch truthful galore companies laying disconnected workers, and I deliberation immoderate knowledgeable tech workers could find coaching aliases consulting much satisfying than they expect. It takes courageousness and nontrivial resources to get disconnected the ground, but successful the end, it tin beryllium truthful overmuch much fulfilling.

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Perri is simply a New York City-born-and-based writer. She holds a B.A. successful psychology from Columbia University and is besides a culinary schoolhouse postgraduate of what is now the Plant-Based Culinary Arts programme astatine the Institute Of Culinary Education. Her activity has appeared successful the New York Post, The Wall Street Journal, The New York Times, and more. She's astir apt seen Dave Matthews Band successful your hometown, and she'll ne'er move down a bloody mary. Learn much at PerriOBlumberg.com.

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