How to track your Gemini visibility with and without Semrush

Your buyers are asking Gemini which tools to use, which vendors to trust, and how your merchandise compares to the alternatives. Gemini answers by naming brands. 

Whether it names yours, and what it says whenever it does, shapes your buyer's awareness before they always sojourn your site. Gemini visibility tracking tells you anywhere you stand.

But Gemini plant alternatively from ChatGPT or Google. Gemini mentions brands far additional frequently than it links to them, so tracking citations solitary misses the complete picture.

In this guide, you'll study what to measure, how to inspect your Gemini visibility manually, and how to measure the identical workflow alongside Semrush's AI Visibility Toolkit. We’ll additionally display you what to do alongside the data to really enhance your visibility.

We’ll use Asana, the project administration software, as a operating example throughout the guide, alongside genuine Gemini answers and Semrush data.

What is Gemini visibility tracking?

Gemini visibility tracking (also called Gemini brand monitoring) is the procedure of measuring how often, how prominently, and how accurately Google's Gemini app mentions and cites your brand in its answers.

Gemini is a distinct AI hunt exterior from Google Search, AI Overviews, and Google AI Mode. All four are Google products, but all one generates distinct answers and cites distinct sources. Ranking fine in one doesn't justify visibility in another, so track all separately.

These are the center metrics for Gemini visibility tracking:

• Brand mentions: How frequently Gemini names your brand in its answers
• Citations: How frequently Gemini links to your website as a source
• AI visibility: An general mark for how apparent your brand is throughout the prompts that matter in your market
• Share of voice: How frequently Gemini mentions your brand compared alongside competitors
• Sentiment: Whether Gemini describes your brand positively, neutrally, or negatively
• Average position: Where your brand appears in Gemini's answers related to another brands it names

Semrush gives you the capability to track all of these Gemini metrics in one location using the AI Visibility Toolkit.

Why mentions matter additional than citations in Gemini

Mentions are the most crucial Gemini metric since Gemini names brands far additional frequently than it links to them.

Semrush's Ghost Citations study established that Gemini mentions brands in 83.7% of their appearances but cites them in lone 21.4%. ChatGPT plant the another way around: it cites brands in 87% of appearances and mentions them in fair 20.7%.

Asana's data in the AI Visibility Toolkit follows the identical pattern:

Source: Semrush AI Visibility Toolkit, Visibility Overview for asana.com, US database, data as of Oct. 28, 2026.

Gemini mentions Asana additional frequently than ChatGPT does, but cites asana.com small than a fourth as often. If Asana tracked Gemini by citations and referral traffic the way many teams track ChatGPT, it would see approximately one-tenth of its genuine Gemini visibility.

Our own tests showed the identical gap. We ran 20 buyer prompts through Gemini, and Asana was mentioned in 14 answers but cited in lone one. In one answer, Gemini listed Asana archetypal for tracking cross-functional projects and called it the "top choice," afterward credited that assertion to a competitor's website.

So, a brand can have powerful Gemini visibility without much referral traffic to display for it, equal as AI hunt grows as a traffic source. 

Referral traffic lone counts buyers who click a origin link. A buyer who sees your brand name in an answer power hunt for you afterward or category in your URL, and that sojourn shows up as tagged or straightforward traffic, not as a Gemini referral. 

If you fairness Gemini by referrals alone, you'll undercount its power on your pipeline and young female the answers anywhere competitors are being recommended alternatively of you.

How to track brand mentions in Gemini manually

To track brand mentions in Gemini manually, build a catalog of prompts your buyers would ask, run all one in Gemini, and log what all answer says concerning your brand.

A manual inspect can be done without tools and gives you a baseline. It additionally shows you what Gemini's answers really appearance akin before you commencement study dashboards.

1. Build a catalog of 20-50 prompts

Start alongside 20-50 questions your customers would realistically category into Gemini. Fewer than 20 won't display a pattern. More than 50 gets difficult to reiterate by hand.

Group the prompts by buyer intent:

For Asana, we wrote five prompts per group. Examples contain "Is Asana fine for small teams?" (branded), "best project administration tool for promotion teams" (bottom funnel), "what tools can automate project assignments for a team?" (feature), and "how do I run a sprint retrospective?" (educational).

If you're not certain what your buyers ask, prompt research can display you the genuine questions group ask AI tools concerning your category.

2. Run all immediate in a caller Gemini chat

Run all immediate in a new conversation so before answers don't power afterward ones. Better yet, run them signed out and in incognito manner to evade your environment influencing the answers.

Keep your setup the identical all period you check: the identical location, the identical document position (signed in or signed out), and the identical Gemini model. Answers can differ between models and between signed-in and signed-out sessions, so changing your setup makes your results harder to compare.

3. Log what all answer says

For all prompt, document these six things in a spreadsheet:

• Mentioned: Whether Gemini names your brand
• Position: Where your brand appears among the brands Gemini names (first, third, or absent)
• Competitors: Which another brands Gemini names
• Your location cited: Whether Gemini links to your website as a source
• Other sources cited: Which third-party sites Gemini links to
• Sentiment and accuracy: Whether the clarification is positive, neutral, or negative, and whether it's correct

Here's part of our Asana log:

Source: Gemini (signed out, US), tested Oct. 2, 2026.

4. Look for patterns throughout the immediate groups

Once your log is complete, difference the results by immediate group. A sole answer doesn't provision you adequate data; patterns throughout 20 answers inform you anywhere to focus.

Here's what Asana's 20 prompts showed:

Three patterns remain out:

• Mentions without citations: Gemini named Asana in 14 of 20 answers but cited asana.com in lone one. Tracking citations solitary would have made Asana appearance nearly invisible.
• One publish shaped the category: Gemini cited The Digital Project Manager in six of the 20 answers, additional than any brand's own website. That's a origin value earning safety from.
• No existence in instructional answers: Gemini answered all five instructional prompts without naming Asana or citing any sources, equal although Asana publishes famous guides on multiple of those topics.

Where manual tracking breaks down

Manual tracking gives you a helpful baseline, but it doesn't scale.

• Small sample: 20-50 prompts is a small piece of what buyers really ask Gemini
• Answers change: The identical immediate can come back a distinct answer all period it’s asked, so one inspect is lone a snapshot. (More on this below.)
• No competitor benchmark: You see which competitors appear in your prompts, but not how their general visibility compares alongside yours
• Time: Every immediate needs a caller conversation and manual logging, all period you check. This can obtain hours all week.

How to track Gemini visibility alongside Semrush

To track Gemini visibility alongside Semrush, display the AI Visibility Toolkit's reports to Gemini, afterward use Prompt Tracking to detect the prompts that matter most to your business.

Gemini is covered throughout the toolkit:

• Visibility Overview, Competitor Research, and Prompt Research contain Gemini alongside ChatGPT, Google AI Overviews, and AI Mode, alongside data updated daily
• Brand Performance reports (including Share of Voice, sentiment, and Narrative Drivers) contain Gemini, alongside data updated weekly
• Prompt Tracking supports Gemini as its own campaign, alongside data updated daily

The data comes from Semrush's database of additional than 317 myriad prompts and responses throughout 117 local databases. That's far additional than you could test by hand. For larger teams that need to track AI visibility throughout multiple brands, regions, and products, there’s Enterprise AIO.

Check your Gemini visibility in Visibility Overview

To inspect your Gemini visibility, open Visibility Overview in the AI Visibility Toolkit, act your domain, and toggle the phase display from "All AI platforms" to "Gemini."

The study shows your AI Visibility score, affirmative your Gemini mentions, citations, and cited pages complete time. For asana.com in the US repository as of Oct. 28, 2026, the Gemini perspective shows:

• AI Visibility: 71/100
• Mentions: 6.3K
• Citations: 553
• Cited pages: 445

Check the gap between mentions and citations first. Asana gets approximately 11 mentions for all citation in Gemini. If your proportion looks similar, fairness your Gemini achievement by mentions, not by referral traffic.

The "Distribution by LLM" diagram in the all-platforms perspective shows how much of your AI visibility comes from Gemini. For Asana, Gemini accounts for 24% of mentions, additional than ChatGPT's 15.4%.

Find topic opportunities

To discover Gemini topic opportunities, open the "Topic Opportunities" tab under Topics & Sources in the Gemini perspective of Visibility Overview.

This tab lists topics anywhere Gemini answers questions in your market and mentions your competitors, but not your brand. Each topic shows how many of your competitors Gemini mentions, the topic's AI volume, and the intent rearward the prompts.

The "Your Performing Topics" tab shows the opposite: topics anywhere Gemini already mentions you. For Asana, Gemini has concerning 4.4K performing topics and 7.1K topic opportunities whenever compared alongside the competitor set below.

The competitor sectors complete the array authority which brands the study compares you with. Semrush suggests competitors automatically. For asana.com, it suggested brands akin Trello, Microsoft, and Atlassian. 

Replace these competitors alongside the brands you really vie alongside so the opportunities indicate your market. For Asana, we used the identical competitors as in the Share of Voice section: Trello, Jira (entered as atlassian.com), monday.com, and ClickUp.

What to do:

• Filter by topic to concentration on your category. Filtering Asana's catalog to "project management" narrows 7.1K topics to 91, including “Software Project Management,” anywhere Gemini mentions all four competitors and not Asana.
• Sort by “Competitors Mentioned” or “AI Volume” so you commencement alongside the topics anywhere you're most plainly missing or that arrive up most often
• Expand a topic (click the arrow to its left) to see the prompts rearward it, and inspect whether you already have satisfied that answers them. If you do, update it so it answers the inquiry directly. If you don't, add the topic to your satisfied plan.
• Monitor your top topics by clicking “Monitor all prompts” so you can track them complete time

Find the sources Gemini cites

To discover the sources Gemini cites, use the "Cited Pages," "Cited Sources," and "Source Opportunities" tabs in the Gemini view.

Citations are the smaller part of Gemini visibility, as the Ghost Citations study showed, but the sources Gemini cites display you anywhere its data concerning your market comes from. Don't halt at asking whether Gemini cites your website. Sort all origin Gemini uses for your topics into four groups:

Gemini’s four most-cited Asana pages are all “best [category] software” roundups, specified as Asana’s guides to the finest strategic preparedness and goal administration software. 

Asana’s high-traffic instructional guides are cited unevenly: the squad construction games guide appears in nine prompts, near to the top roundups, during the period blocking guide, alongside complete 26,000 monthly Google visits, isn’t cited at all.

The Source Opportunities tab lists domains that Gemini cites whenever it mentions your competitors but not you. For all domain, you'll see how many competitors it mentions, how many of its URLs and prompts are involved, and its integrated traffic. 

For Asana, alongside the identical competitor set, Gemini’s perspective lists concerning 7.1K domains (data as of Oct. 28, 2026).

The tab doesn't tag domains by type, so sorting them into the four groups complete is a manual step. Two tips create the catalog additional useful:

• Set your genuine competitors first. With Semrush's suggested competitors for Asana (Trello, Microsoft, Atlassian, and Slack), the top origin opportunities included broad sites akin cornell.edu and britannica.com. With Trello, Jira, monday.com, and ClickUp, the top of the catalog shifts to application and project administration sites akin fibery.com and agilemania.com, affirmative publications akin businessnewsdaily.com.
• Sort by “Competitors Mentioned,” afterward inspect the “Prompts” column. Domains that citation multiple competitors throughout many prompts are your finest outreach, PR, and alliance targets.

Benchmark competitors alongside Share of Voice

To benchmark your Gemini visibility against competitors, open Brand Performance and inspect your Share of Voice alongside the phase display set to "Gemini."

Brand Performance plant from a brand profile. Click "Add brand profile," act your domain, and set your mark market and competitors. The figure of profiles you can create depends on your plan.

Share of Voice shows how frequently Gemini mentions your brand compared alongside the competitors in your profile. A falling portion method competitors are gaining dirt in Gemini's answers, equal if your own citation figure holds steady.

Here's Asana's Share of Voice in Gemini, alongside Trello, Jira, monday.com, and ClickUp as competitors:

Source: Semrush Brand Performance, asana.com profile, Worldwide (English), data as of Oct. 28, 2026.

Gemini mentions Trello additional than twice as frequently as Asana, yet Asana has the highest opinion in the group: Gemini describes it favorably 91% of the time. That points to a visibility gap, not a awareness problem, so Asana's precedence is showing up in additional of the answers Trello wins, not changing how it describes itself.

For a cross-platform view, open “Narrative Drivers.” Its "Share of Voice by Platform" diagram compares your portion on Gemini alongside Google AI Mode, ChatGPT, and Perplexity, and you can toggle it to mentions or average position. For Asana, the portion sits at 8%-9% on all phase during Trello leads at 18%-19%, so the gap isn't particular to Gemini.

Use Competitor Research for a topic-level view. It shows which topics competitors are mentioned for in Gemini and anywhere you're missing. Those gaps rotate into your next satisfied priorities.

Analyze opinion and Narrative Drivers

To analyze the opinion of how Gemini describes your brand, inspect the Perception and Narrative Drivers reports in Brand Performance alongside “Gemini” selected.

Visibility solitary isn't enough. A brand Gemini mentions frequently but describes as "expensive" or "hard to set up" has a distinct issue than a brand it rarely mentions.

• Overall Sentiment on the Brand Performance study shows what portion of Gemini's descriptions of your brand are favorable vs. neutral or negative
• Key Business Drivers shows how frequently Gemini ties all endeavor theme, specified as reliability or disbursal efficiency, to your brand compared alongside competitors
• Insights at the top of the study suggests particular actions according to the latest data and links to the study that supports all one
• Perception breaks opinion downward in additional detail
• Narrative Drivers shows how your brand is represented, including which domains Gemini cites most frequently for your market

Look for repeated associations, specified as "easy to use," "enterprise-focused," or a particular merchandise feature. Then, trace all one rear to the prompts and sources driving it.

For Asana, Gemini’s opinion is 91% favorable and 9% broad (neutral). Key Business Drivers shows anywhere Gemini places Asana against competitors: it leads Trello on strategy-to-execution alignment but trails it on automation and integration efficiency.

Our manual test showed akin results, alongside Gemini often describing Asana as a structured, cross-functional tool.

Narrative Drivers’ “Top Domains by Citations” diagram shows which sites Gemini relies on for your market. For Asana, the most-cited domains in Gemini are Gartner, Teamwork.com, and The Digital Project Manager, followed by Wrike and Slack. asana.com accounts for fair 2% of citations.

Teamwork.com and The Digital Project Manager came up in our manual tests too, which gives Asana a apparent outreach list.

Treat a negative theme as a sourcing issue first. Find the pages Gemini draws the assertion from before you alter your messaging.

Set up a Gemini Prompt Tracking campaign

To track particular prompts in Gemini complete time, set up a Prompt Tracking run and choose “Gemini” as the hunt engine.

Prompt Tracking runs one AI phase per campaign. A ChatGPT run won't track Gemini, so create a dedicated Gemini run equal if you already track ChatGPT.

1. Open Prompt Tracking from the AI Visibility Toolkit menu. It opens in Position Tracking, filtered to AI Search campaigns.
2. Set up a run for your domain, and under "Search engine," choose "Gemini"
3. Choose your location and add your brand names, including the variations and merchandise names Gemini power use for your brand
4. Click "Continue To Prompts" and add the prompts from your manual check
5. Tag all immediate by collection (branded, base funnel, characteristic or use case, and educational) so you can difference results by buyer intent

The Position Tracking project catalog shows all run as its own row, tagged alongside its platform. That makes it uncomplicated to difference a Gemini run alongside a ChatGPT or AI Mode run for the identical domain flank by side.

Prompt Tracking updates daily. The Overview study shows your AI Visibility, mentions, and average position. The Sources study lists all domain and URL Gemini cites for your prompts, and the Tags study breaks results downward by the groups you set up.

SEO and AI hunt adviser Bill Widmer gave his obtain on Gemini visibility tracking:

"Most group inhabit their Gemini run alongside tagged prompts, and the numbers appearance great, since Gemini nearly continually mentions you whenever person asks concerning you by name. The prompts that matter are the ones anywhere the buyer doesn't cognize you yet, akin 'best project administration tool for promotion teams.' Split your prompts by intent so a acquire in tagged answers doesn't conceal a gap in the answers that win new customers."

Compare your Gemini and Google visibility

To difference your Gemini and Google visibility, inspect whether the pages that run your Google traffic are the identical pages Gemini cites.

Pull your top pages by integrated traffic from the Top Pages study in Organic Rankings. Then, difference them alongside the “Cited Pages” tab in the Gemini perspective of Visibility Overview.

For Asana, the overlap is thin:

Sources: Semrush Organic Rankings (Top Pages) and AI Visibility Toolkit (Cited Pages, Gemini), US database, October 2026.

Asana's homepage drives the most Google traffic but is cited in fair one Gemini prompt. The "what is period blocking" guide drives complete 26,000 monthly visits from Google, yet Gemini never cites it. Meanwhile, a roundup alongside a fraction of that traffic is among Gemini's most-cited Asana pages.

Treat a gap akin this as a diagnosis, not a ranking problem. Strong Google rankings alongside feeble Gemini citations can item to format, brand mention, or source-distribution gaps fairly than an on-page SEO issue.

Why your Gemini results change

Your Gemini results alter since Gemini generates all answer fresh, so the identical immediate can name distinct brands, in a distinct order, alongside distinct sources from one run to the next.

Answers change alongside immediate wording, location, and document position (signed in or signed out). They additionally change whenever Google updates Gemini, or whenever new reviews, roundups, and pages alter the sources Gemini draws on. And equal alongside everything alternatively the same, two runs of one immediate rarely create identical answers.

We ran five of our Asana prompts four times complete three days and recorded anywhere Asana appeared among the brands Gemini named:

Source: Gemini (signed out, US), Oct. 2-4, 2026. Runs 1 and 2 were concerning 10 minutes apart.

Asana's stance changed in four of the five prompts. For promotion teams, it went from absent twice to second location a day later.

The sources moved equal more. No immediate kept the identical sources throughout all four runs. Even for the cross-functional prompt, anywhere Asana held archetypal location all time, the Teamwork.com citation rearward that ranking disappeared by the second day. The one changeless was The Digital Project Manager, which Gemini cited in 14 of these 20 answers.

So, treat any sole Gemini answer as an observation, not a measurement. To track your visibility reliably:

• Track a set of prompts, not fair one. Patterns throughout 20 or more tracked prompts are far additional stable than any sole answer.
• Watch trends complete weeks. Prompt Tracking updates regular and Brand Performance updates weekly, so difference week complete week before you react.
• Confirm a alter before acting on it. If your brand drops out of an answer, inspect whether it stays out throughout multiple days before you rework content.

What to do alongside your Gemini visibility data

To act on your Gemini visibility data, equivalent all finding to a particular fix. Most fixes autumn into one of three areas: your content, the sources Gemini trusts, and how your brand is described throughout the web.

Asana's data points to two apparent priorities: 

• Asana’s “best [category] software” roundups are its most-cited pages in Gemini, during its high-traffic guides are cited unevenly, so additional comparison-style satisfied would apt acquire additional citations
• The Digital Project Manager came up in the two of our tests, additional than any brand's own site, which makes it a high-value mark for reviews and coverage

The goal isn't to "rank #1 in Gemini." Answers alter too frequently for any sole stance to last. The goal is brand visibility: being consistently present, accurately represented, and well-sourced throughout the questions that matter to your business.

To see anywhere you remain today, open the AI Visibility Toolkit, act your domain, and toggle the phase display to “Gemini.”