How to Track AI Overviews with Semrush

As of December 2025, Google’s AI Overviews look successful astir 15% of hunt results according to Semrush Sensor. 

And galore of those summaries propulsion from platforms for illustration Reddit, Quora, and YouTube—often earlier they mention accepted websites. 

Because Google Search Console doesn’t study AI Overview impressions aliases mentions, it’s difficult to cognize erstwhile your marque is included, really often you’re cited, aliases which competitors are gaining visibility you’re not. 

Semrush’s AI Visibility Toolkit fills that gap. It reveals wherever your marque appears crossed AI platforms—including Google’s AI Overviews—shows which pages and topics are being cited, and uncovers the prompts and competitors shaping that visibility. 

This guideline walks you done really to analyse your existent presence, find caller opportunities, and way your AI Overview capacity utilizing Semrush. So you tin build a strategy based connected existent data, not guesswork.

Step 1: Benchmark Competitor AIO Visibility

Before diving into metrics, commencement by establishing a baseline for what “good” looks for illustration successful your niche. 

A competitor benchmark helps you understand who’s leading, wherever you stand, and wherever you tin realistically summation ground. Without that baseline, your ain numbers won’t person overmuch context. 

There are a fewer ways to measure really a domain/brand is visible successful AI Overviews:

• Mentions - instances wherever a marque sanction is mentioned successful the AI Overview’s matter summary 
• Cited Pages - pages from the domain are cited arsenic sources successful AI Overviews 
• Keywords - hunt queries wherever a domain is cited/ranking successful the AI Overview

To quickly cheque a competitor’s AI Overviewmentions and cited pages, participate their domain into the Semrush hunt barroom to unfastened Domain Overview.

At the apical you’ll spot metrics from the AI Visibility Toolkit showing this domain’s AI hunt presence.

Look for the AI Overview statement to cheque this domain’s existent number of mentions and cited pages wrong Google’s AI Overviews.

In this example, the domain has 114 mentions and 1,200 pagescited successful an AI Overview.

These numbers springiness you a high-level benchmark to now comparison your ain tract to. 

Next, to spot really galore keywords trigger AI Overviews for that domain, spell to Organic Research.

Tip:You tin unfastened Organic Research by clicking connected the bluish number nether “Organic Traffic” successful the Domain Overview. 

From Organic Research, click connected the “Positions” tab. Then select by the “SERP Features” button.

With the SERP Features filter, prime “Domain ranks” → “AI Overview”

This tells you the number of keywords wherever that domain ranks wrong the AI Overview. In the illustration above, it's 640 keywords.

By now, you person 3 different benchmark metrics astir this domain’s AI Overview visibility:

• 114 mentions
• 1,200 cited pages
• 640 keywords

Repeat those steps for a fewer competitors (and your site) to get a benchmark of the wide title for AI Overviews successful your niche.

Step 2: Discover Your AI Overview Keyword Opportunities

Once you’ve outlined the competitory landscape, the adjacent measurement is to place keywords that trigger AI Overviews and align pinch your site’s strengths. 

These position correspond your highest-opportunity chances for visibility and inclusion wrong AI-generated summaries.

Use the Organic Research Tool

In Organic Research, scroll down to the “Organic Search Positions” array to spot the nonstop keywords wherever your competitor ranks alongside AI Overviews.

Look for:

• Relevant position that align pinch your contented strategy
• Content gaps wherever you could create much useful aliases in-depth content
• High-value topics pinch beardown hunt demand

To zero successful connected the astir actionable opportunities, usage a fewer cardinal filters:

• "Advanced filters" > "Exclude" > "Keyword type" > "Branded" > “Apply” to region branded searches from your list. This leaves you pinch non-branded keywords—terms wherever you person a amended chance to compete.

• “SERP Features” > “SERP Features connected SERP” > “AI Overview:”This select displays each of your competitor’s keywords wherever an AI Overview appears. This includes those wherever the competitor is not featured, moreover if they rank elsewhere connected the SERP. 

Explore the array of keywords, aliases export the database to prevention your research. 

Use the Keyword Magic Tool 

With a database of complete 25 cardinal keywords updated successful existent time, the Keyword Magic Tool is perfect for spotting the astir promising and applicable keywords for your business.

For example: “keeping bees.”

Click "Advanced filters" and prime "SERP Features." Check "AI Overview," past click "Apply."

Once you’ve applied the AI Overview filter, you’ll get a database of keywords that trigger AI Overviews on pinch their hunt volume, keyword difficulty, and different cardinal metrics.

See the filters successful action.

Look for position pinch a precocious hunt volume, precocious topical relevancy, and manageable keyword trouble (KD%) for your site. This gives you a roadmap for the type of authoritative, broad contented you request to create to compete for AI Overview existent estate.
 

Once you've identified promising keywords, you'll want to spot which competitors are already getting featured successful their AI Overviews. 

Click the magnifying solid nether the “SF” column.

A caller model will open, displaying a afloat SERP snapshot that shows the pages presently featured successful the AI Overview. 

You tin usage this to spot what types of contented are getting pulled into AIOs and which competitors are being featured.

Use Prompt Research Inside Semrush’s AI Visibility Toolkit

Prompt Research wrong Semrush’s AI Visibility Toolkit reveals the nonstop prompts users type into AI platforms, including Google AI Overviews, AI Mode, and ChatGPT.

To entree it, motorboat the AI Visibility Toolkit. From the left-hand navigation, click “Prompt Research.”

Next, participate a seed topic, industry, aliases merchandise class into the hunt bar, past click “Analyze.”

You’ll get a broad study pinch metrics for the entered topic. And a database of related prompts.

To attraction specifically connected Google AI Overviews, prime “AI Overview” from the drop-down. 

For the entered prompt, the study includes:

• Related Topics AI Volume: Estimated postulation the taxable tin make wrong the selected AI platform
• Topic Difficulty: How competitory it is to summation visibility for that circumstantial topic
• Brands Mentioned: Brands cited successful AI level responses crossed the analyzed topic
• Intent Breakdown: Percentage distribution of informational, commercial, navigational, transactional, and task-based prompts

Scroll down to find a database of related topics.

To spot the prompts that dress up each topic, click the carrot icon to the near of the Topic sanction aliases jump to the Prompts tab.

For each prompt, you’ll find:

• AI Response: AI-generated reply for the selected platform. Click “View afloat response” to unfastened the afloat response
• Brands Mentioned: The number of brands cited successful that response
• Sources Cited: The pages referenced by the selected AI instrumentality to make the answer.

If a punctual is applicable to your business, you tin create contented successful 1 click, arsenic it integrates straight pinch Semrush’s Content Toolkit.

Or nonstop 1 aliases much prompt(s) to Prompt Tracking, which lets you way visibility for that circumstantial prompt.

Next to the “Prompts” tab, you’ll besides see:

Brands tab: Shows which competitors are mentioned astir often crossed each prompts

Sources tab: Highlights the domains AI platforms mention astir often crossed each prompts

This accusation tells you 2 important insights:

• Which brands does Google spot arsenic the astir applicable to urge successful this topic?
• Which domains does Google spot the astir arsenic sources to mention crossed the topic?

Use the brands database to benchmark wherever you autumn wrong the existent bid of recommended brands.

Use the root domains arsenic outreach targets. Think astir really you tin person your marque mentioned positively connected those sites. 

If those trusted sources commencement to mention your marque often, chances are AI Overviews will echo those recommendations. 

Use Competitor Research for an AI Overview Gap Analysis

Competitor Research wrong Semrush’s AI Visibility Toolkit lets you comparison your AI visibility against up to 4 competitors. This tin thief you pinpoint the nonstop prompts wherever competitors are mentioned and wherever your marque is missing.

To get started, participate your domain on pinch your competitors’ domains, past click “Run Competitor Analysis.”

Once the study loads, prime “AI Overviews” from the drop-down.

Scroll down to the “Topics & Prompts” tab.

This shows you the topics wherever your competitors are mentioned successful AI Overviews, and you’re not.

In the screenshot above, Asana is presently beating Monday for the AI Overviews crossed these circumstantial topics.

To compete for those topics wherever your competitor is beating you, you can:

• Audit your existent contented (if you already screen immoderate of these topics) and update immoderate applicable pages to beryllium much unique, well-structured and targeting long-tail conversational queries 
• Plan a caller run astir a taxable that’s applicable to your business wherever you presently person small contented aliases relation established

Read more: How to Rank successful Google’s AI Overviews: 7 Pro Tips

Step 3: Monitor AI Overview Citations pinch Position Tracking

Once you’ve gathered competitor benchmarks and keyword opportunities, you tin group up regular tracking.

It’s adjuvant to cheque your information astatine slightest play to spot patterns. Signs of advancement include:

• More keywords triggering AI Overviews wherever your domain appears
• Improved positions connected SERPs that see an AI Overview
• New citations aliases mentions showing up successful an AI Overview

Position Tracking lets you show your AI Overview beingness complete clip truthful you tin measurement whether your optimizations are really working.

Launch a caller project, group Google arsenic your target, and adhd the keywords you’re targeting for AI Overviews. 

Once your run is group up, unfastened the “Overview” tab and click “SERP Features.” 

To isolate keywords that trigger AI Overviews for your site, take “[Domain] Ranks connected SERP” > “AI Overviews.”

In the chart, usage the buttons to position your visibility, Share of Voice, and estimated postulation for your keywords.

In short, it shows whether your AI Overview strategy is working. 

Are you showing up much often, outranking your competitors, and getting immoderate meaningful postulation from this visibility?

Scroll down to the “Rankings Overview” array to excavation into circumstantial keywords. You’ll spot wherever your contented appears connected AI Overview-influenced pages, really rankings person shifted, and what benignant of postulation those position could bring in.

To spot wherever you still request visibility, select for “[Domain] doesn’t rank > AI Overview.”

This shows keywords that trigger AI Overviews but don’t characteristic your content. These keywords are targets you tin prioritize successful your content strategy.

Now that you’re search your visibility, let’s return a person look astatine what gets cited. 

Hint: it’s not ever your competitors’ websites.

How to Find AI Overviews Featuring Quora, Reddit, and YouTube

Studies show that a fewer user-generated contented (UGC) websites for illustration Quora, Reddit, and YouTube get an overwhelming magnitude of visibility connected Google’s AI Overviews. 

This isn’t random. Google often includes experience-based and community-validated sources erstwhile generating AI Overviews. 

As a result, platforms wherever existent group stock elaborate answers and discussions are much apt to beryllium cited successful an AI Overview.

For brands, this creates an opportunity. Having a beingness connected the UGC platforms Google already trusts tin summation your chances of appearing successful AI Overviews—even erstwhile your main tract isn’t ranking yet.

Be observant not to get overly promotional. Reddit and different UGC communities are famously skeptical of marketing. 

Instead of pushing products, attraction connected societal listening, engaging respectfully wherever appropriate, and learning from what group people opportunity astir your brand.

Here’s really to find circumstantial keywords wherever AI Overviews characteristic UGC:

Go to Organic Research and participate quora.com. Then select for Domain ranks > AI Overview and adhd a keyword select for your taxable (e.g., “bees”).

In this example, we tin spot that Quora.com has a position successful the AI Overview for 1.5 1000 keywords related to “bees.”

Follow this nexus to spot the keywords which Quora.com ranks for AI Overviews. 

Estimating the Value of AI Overview Visibility

We’re still successful uncharted territory erstwhile it comes to measuring the effect of AI Overview visibility. 

The worth is little astir nonstop hunt postulation and much astir signaling marque estimation and authority. 

When your marque is cited successful an AI Overview astir your niche, you summation a valuable infinitesimal of visibility complete your competitors.

Turn AI Overview Insights Into Strategy

Identifying keywords that trigger AI Overviews is valuable, but it’s really you respond that makes the difference. 

Don’t Treat All Keywords Equally

Some AIO-triggering keywords are worthy your time. Others aren’t. Focus on:

• Keywords tied to commercialized intent: Check the Traffic Cost successful Organic Research to prioritize position pinch business value.
• SERPs wherever nary beardown competitor is featured successful the AIO: These are low-competition openings, particularly erstwhile the AIO pulls from vague aliases non-authoritative sources.
• Your ain mentions wrong AIOs: If your marque is cited, moreover without a link, see it a signal. Strengthen that page and grow its soul and outer visibility.

Increase Off-Page Signals to Support Inclusion

Google doesn’t conscionable propulsion from your site. It pulls from trusted sources, including third-party platforms. Boost your chances of being mentioned successful an AI Overview by:

• Growing branded hunt and mentions: A higher branded hunt measurement whitethorn increase AIO inclusion. Use partnerships, campaigns, and marque consciousness ads to spark liking astir your name. Like erstwhile Lego and Adidas teamed up for this eye-catching partnership:

  

• Posting connected reliable outer platforms: Google often cites contented from LinkedIn Pulse and akin sources. Share insights connected LinkedIn, YouTube, Reddit, Quora, aliases manufacture blogs to broaden your footprint. Like this AI Overview that cites aggregate Reddit and Quora pages: 

• Running digital PR and outreach: Guest posts, podcasts, and media features build spot signals that amended your visibility, some successful accepted rankings and successful AI-generated results. For example, spot really overmuch this AI Overview cites various media sources for its results:

The result? More spot signals mean much chances to show up successful some accepted and AI-powered SERPs.

Make AI Overviews Work for You

AI Overviews are changing really Google presents information, but this shake-up tin beryllium your opportunity if you cognize really to act.

Stay proactive. Use Semrush to show wherever and really AI Overviews look successful your niche, uncover caller contented opportunities, and set your strategy based connected existent performance, not guesswork.

AI Overviews aren't going away, but neither are the fundamentals of bully SEO. Focus connected creating genuinely helpful, charismatic contented that serves your audience, and usage existent information to guideline what you people next.

Ready to spot wherever you stand? Start search AI Overviews pinch Semrush today.