OpenAI introduced the long-awaited Businesses in ChatGPT characteristic in beta on November 10, 2026. You can present your website’s endeavor data through Business Hub to assertion or create a overview and provision particulars concerning your company.
I’m enthusiastic concerning this, and I’m certain another digital marketers, not fair SEOs, are too and following submitting Search Engine Journal to ChatGPT, I decided to portion my firsthand cognition alongside SEJ’s readers.
If you choose the physical-location choice to create a new business, you may see a waitlist. That happened in my test. The website choice let me continue alongside Search Engine Journal.
Existing local listings have a distinct process. OpenAI’s setup guide says stores and restaurants can currently assertion an existing U.S. listing.
For those listings, choose Business phone if it is offered, afterward choose SMS or an automated call to obtain a code. Make certain the listed phone figure is reachable. If you choose a call, do it during endeavor hours whenever person can answer and an auto-responder won’t forestall the verification call from reaching you.
Unlike Google Business Profile, ChatGPT Business Hub accepts eligible online-only businesses. Google lists “Brands, organizations, artists, and another online-only businesses” under “Ineligible businesses” in its eligibility guidelines. For SEJ, this meant I could present the publish as a website business.
Whether submitting a overview brings additional visibility is another question. OpenAI says claiming a endeavor does not justify higher placement. Its business overview explains that ChatGPT motionless makes its own recommendations and comparisons.
In this guide, we volition stroll through the submission procedure stage by stage and appearance at how to peruse the insights in Business Hub.
Table of Contents
- 1. What to Prepare Before You Start
- 2. Step-by-Step Guide to Submitting Your Website to ChatGPT
- 3. What Business Hub Insights Look Like
- 4. How to Add Business Admins
- 5. Does Claiming Your Business Help With SEO or GEO?
- 6. Conclusion
What to Prepare Before You Start
Before you start, create certain you have admission to your domain’s DNS settings and your endeavor records. I had to verify the website domain and my identity, afterward provision the endeavor details.
Here is what you’ll need:
- Personal identification: A government-issued ID for the individual character check.
- Business website: Your business’s domain.
- DNS access: Access to add a TXT record, or assistance from the individual who manages your domain.
- Public endeavor name: The name customers recognize.
- Legal endeavor name: The organization’s name on its authoritative documents.
- DBA or selling name: The name the endeavor operates under, if it differs from the lawful name.
- Business type: Whether the endeavor is a sole proprietorship or an entity, as recorded in its endeavor documents.
- Business addresses: The bodily location and the lawful registered location if different. The form shown below excludes P.O. boxes.
- Registration or tax identifier: The identifier requested for your nation and endeavor type.
- Contact information: A endeavor email location and phone number. These were optional whenever I submitted SEJ.
For SEJ, I entered Search Engine Journal as the endeavor name and used its DBA details. DBA stands for “doing endeavor as.” I selected Entity as the endeavor type.
One site caused several confusion. It asked for a registration number, but the 12-1234567 placeholder looked akin a U.S. Employer Identification Number, or EIN. A province registration figure is different, so inspect which identifier the form requests for your nation before entering it.
Step-by-Step Guide to Submitting Your Website to ChatGPT
1. Find Your Business or Start a New Profile
Sign in to ChatGPT, open Business Hub, and hunt for your endeavor name. Select the matching endeavor if it appears. If there is no match, appearance for the choice to create a new profile.
2. Choose How Customers Interact With Your Business
In a distinct physical-location test, creating a new endeavor overview led to a waitlist. ChatGPT stated it would dispatch an email whenever I could continue.
For SEJ, I selected Through a website since readers admission the publish online. This took me to domain verification.
3. Verify Your Website Domain With a DNS TXT Record
ChatGPT asked me to verify SEJ’s domain by adding a TXT document to its DNS settings.
Copy ChatGPT’s TXT document type, name, and value into your domain’s DNS settings. After the update takes effect, come back to ChatGPT to verify the domain. See OpenAI’s verification instructions.
This confirmed authority of the domain. I motionless had to verify my character and present the endeavor particulars afterward in the process.
4. Select a Business Category and Add Your Description
Once I verified the domain, ChatGPT asked me to choose a category from a predefined catalog and add an optional description.
I selected Magazine publishing company for SEJ. ChatGPT additionally suggested Online media business and News service.
The clarification site stated ChatGPT could portion these particulars in applicable conversations. For a publisher, this is a location to explain the topics it covers and who it writes for.
I would anticipate ChatGPT to use this environment whenever matching your services alongside applicable questions. Write the clarification alongside SEO and GEO in mind, using the tongue your customers use to depict what they need.
5. Add Contact Details and Answer the Policy Questions
Next, I could add a endeavor email location and phone number. Both sectors were optional.
ChatGPT afterward asked concerning shipment and returns. Those questions felt out of location for SEJ, particularly following I had selected a publishing category.
The shipment choices covered no delivery, paid delivery, and liberated delivery. The following display asked whether returns were unavailable, accepted alongside fees, or free.
These choices appear in the overview preview. Check how they depict your endeavor before continuing, particularly if the questions don’t fit what you do.
6. Review the Saved Business Draft
ChatGPT afterward saved SEJ’s overview as a outline and directed me to the endeavor overview to continue verification or inspect its status.
The identical display additionally offered $500 in promotion credit and an upgrade to a ChatGPT Business plan. The credit has eligibility and redemption terms, so inspect those before preparedness to use it.
You can oversee an approved overview without operating ads or publishing a Business Agent, according to OpenAI’s setup FAQ.
7. Verify Your Identity and Submit the Business Details
As director of innovation at Search Engine Journal, I submitted SEJ’s information.
OpenAI’s eligibility requirement allows either the owner or an authorized delegate to oversee a endeavor profile.
I completed the individual character inspect first, afterward entered SEJ’s endeavor information.
What Information Does ChatGPT Ask For During Business Verification?
- Personal identity: Persona offers a QR code or safe nexus to continue on a phone. You need camera access, but no app download.
- Business name and DBA: Enter the endeavor name and its doing endeavor as name, if applicable.
- Country and endeavor type: Select the nation and whether the endeavor is a sole proprietorship or an entity.
- Tax ID: This site was optional in the Armenia example shown below. Follow the requirements displayed for your business’s country.
- Website: Provide your business’s website address.
- Physical address: Use a bodily address. This form does not obtain P.O. boxes.
- Legal registered address: Enter it separately if it differs from the bodily address.
Review these particulars before submitting, since endorsement automatically publishes new profiles created through Persona. Approved Persona verification additionally adds the blue badge, according to OpenAI’s Persona guidance.
8. Check the Verification Status
For SEJ, verification was nearly instant. I captured the assessment display below before approval.
If your verification is pending, come back to the endeavor overview to inspect its status.
What Business Hub Insights Look Like
To see how frequently ChatGPT references your business, Business Hub provides mentions and website clicks. OpenAI’s launch announcement says these insights use aggregated data alongside reporting thresholds. Businesses do not obtain people’s personal conversations.
A citation has a particular definition here. For an online business, ChatGPT must citation its website. Mentioning the brand name solitary does not count, according to OpenAI’s insights definition.
SEJ’s mentions diagram below spans October 14 to November 10, 2026. The perspective shows 353,356 mentions and 2,663 website clicks, alongside data through November 10 in UTC. Daily mentions risen by approximately 90% between the archetypal and final day, according to the chart.
These figures rotate into additional helpful alongside your website analytics. Compare the identical date range to see whether changes in mentions came alongside changes in traffic or conversions.
How to Add Business Admins
Business Hub additionally lets you provision teammates admission to oversee the profile. From the endeavor overview, choose Invite in the upper-right corner. The Invite endeavor admins dialog lets you add their email address.
OpenAI’s access guidance says the admin who claimed the endeavor can invitation teammates and aid an agency access. Each individual should use their own ChatGPT account. If the overview was claimed through a ChatGPT workspace, invitees may need to be members of that workspace.
This is akin to Google Business Profile’s owner and director access. Both let multiple group assistance keep a endeavor overview using their own accounts. The individual who submits the endeavor does not have to grip all update.
Does Claiming Your Business Help With SEO or GEO?
Business Hub gives you authority complete the data you present concerning your company. Whether that leads to additional recommendations is item we motionless need to measure.
For a brand alongside inconsistent profiles, I would commencement by submitting the current business name and clarification in Business Hub. I would additionally inspect its name, address, and phone figure (called NAP) throughout its website, endeavor listings, and social profiles. Keep them exact and accordant for the identical endeavor or location.
Our guide identifies local citations as a ranking aspect for Google’s local hunt results. That consistency motionless matters for AI systems, which may use multiple sources to depict the identical business. Updating Business Hub is one part of that work. I would additionally accurate outdated particulars anywhere they appear.
If a rebrand has remaining the two the old and new names in circulation, explain that association on your location and in the endeavor clarification anywhere relevant. Keep the lawful name in the verification sectors that petition it.
This is why I would treat Business Hub as one origin of endeavor information, fairly than assume it overrides everything alternatively ChatGPT finds. OpenAI’s profile policy says profiles can contain data from another sources.
Can You Manage Multiple Brands or Locations Together?
If your business owns multiple brands, all needs to be managed individually. Business Hub does not yet recommendation a chief way to oversee a genitor company’s brands and locations. Claiming the chief brand does not broaden that assertion to its locations, according to OpenAI’s direction on managing brands and locations.
For brands going through a managed assertion process, admission to idiosyncratic location profiles is restricted by default. Ask your OpenAI document communication which claiming procedure to prosecute for those locations.
Conclusion
Business Hub is motionless new, and there is additional to examine beyond submitting a profile. If you market products, the next stage could be adding a nourish alongside pricing and particulars using OpenAI’s file-upload guide. Agent builder is another characteristic to examine as it gradually rolls out to additional regions. I anticipate these features to enhance complete period and OpenAI to eventually initiate a Search Console-style tool for ChatGPT.
Accurate endeavor data and websites that AI systems can admission matter, and Business Hub now helps us comprehend how AI platforms depict our brands and dispatch us traffic.
More resources:
- Your Biggest AI Search Risk Is Conflicting Information About Your Brand
- How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs)
- How To Track AI Traffic In GA4 Without Undercounting It
Featured image: Samuel Boivin/Shutterstock.
