How to Resolve Duplicate Content — Whiteboard Friday

Sep 05, 2025 02:00 PM - 7 months ago 273035

What is copy content?

So first off, what is copy content?

Essentially, copy contented is contented that appears successful much than 1 spot connected the Internet. But this whitethorn not beryllium arsenic trim and barren arsenic it seems. Content that is excessively similar, moreover if it isn't identical, whitethorn beryllium considered duplicates of 1 another. 

When reasoning astir copy content, it's important to retrieve that it's not conscionable astir what quality visitors spot erstwhile they spell to your tract and comparison 2 pages. It's besides astir what hunt engines and crawlers spot erstwhile they entree those pages. Since they can't spot the rendered page, they typically spell disconnected of the root codification of the page, and if that codification is excessively similar, the crawler whitethorn deliberation that it's looking astatine 2 versions of the aforesaid page. 

Imagine that you spell to a bakery and location are 2 cupcakes successful beforehand of you that look almost identical. They don't person immoderate signs. How do you cognize which 1 you want? That's what happens erstwhile a hunt motor encounters 2 pages that are excessively similar. 

This disorder betwixt pieces of contented tin lead to things for illustration ranking issues, because hunt engines whitethorn not beryllium capable to fig retired which page they should rank aliases they whitethorn rank the incorrect page. Within the Moz tools, we person a 90% period for copy content, which intends that immoderate pages pinch codification that is astatine slightest 90% the aforesaid will beryllium flagged arsenic duplicates of 1 another.

How tin you resoluteness copy content?

So now that we've concisely covered what copy contented is, what do we do astir it? There are a fewer different ways that you tin resoluteness copy content.

Redirect aged aliases outdated content

Zoomed successful portion of the whiteboard showing 301 redirects.

Noindex pages you still request but don't want crawled

Zoomed successful portion of the whiteboard showing noindex option.

Add further contented to your pages

Zoomed successful portion of the whiteboard showing action to adhd content.

Use Moz Pro to thief place and resoluteness copy content

If you ever request thief identifying which pages connected your tract whitethorn beryllium considered duplicates of 1 another, Moz Pro Site Crawl and On-Demand Crawl tin help.

Within some of these tools, we'll emblem which pages are considered duplicates of 1 another, and you tin moreover export that information to CSV truthful you tin analyse it extracurricular of the tool. Just a small pro extremity here. In the CSV export of that data, the "Issue Grouping Identifier" will show you which pages are considered duplicates of 1 another.

More