How to Measure AI Share of Voice Using Semrush

If you want to cognize whether you’re really showing up successful AI search, the first spot to look is your AI stock of sound (AI SoV).

AI SoV shows really often your marque appears successful AI-generated answers and really your visibility compares to competitors.

This guideline walks you done really to measurement AI stock of sound successful Semrush utilizing the AI Visibility Toolkit and the Enterprise AIO solution, and really to make consciousness of the results.

What Is AI Share of Voice?

AI stock of sound is really visible your marque is successful AI responses based connected really often it’s mentioned and really precocious it appears successful answers comparative to competitors.

The Brand Performance study successful Semrush’s AI Visibility Toolkit shows your and your competitors’ AI stock of voice:

AI stock of sound crossed each brands successful a class adds up to 100%.

Why Measure Your AI Share of Voice?

Measuring AI stock of sound shows really good you’re performing successful AI hunt compared to competitors—and indicates really overmuch power you whitethorn person connected prospective customers.

By search AI SoV, you can:

• Get a speedy publication connected really visible you are. Your AI SoV people gives you an instant consciousness of really your visibility compares to others successful your niche. 

• Establish a benchmark. Your existent AI SoV becomes a baseline to measurement against complete time.

• See whether your generative motor optimization efforts are working. As you update content, amended sum crossed topics, etc., SoV lets you spot if those changes construe into stronger beingness successful AI-generated answers.

How to Track Your AI Share of Voice successful Semrush

You tin way AI SoV successful some Semrush’s AI Visibility Toolkit and Enterprise AIO solution. 

Let’s spot really to way it pinch some options.

Finding AI Share of Voice successful the AI Visibility Toolkit

In Semrush’s AI Visibility Toolkit, you’ll find AI SoV successful the Brand Performance report.

Enter your domain and click “Analyze.”

Once you adhd your target location and language, you’ll spot an overview of really your marque performs successful AI hunt comparative to competitors. 

You tin support the automatically suggested brands aliases adhd your ain competitors to refine the comparison.

From here, usage the drop-down adjacent the apical to take the AI strategy you want to attraction on—like ChatGPT, Google AI Mode, aliases Perplexity—to spot really your capacity compares crossed platforms.

Scroll down to the “Share of Voice" conception to spot a pastry floor plan showing each brand’s AI stock of sound successful your category. Larger slices bespeak stronger visibility.

Use this information to:

• Understand really your brand’s visibility changes erstwhile you move betwixt different AI hunt platforms (e.g., ChatGPT, Google AI Mode, and Perplexity).

• Compare really your marque performs against your main competitors and crossed divers competitor groups 

• Understand whether your wide beingness successful AI hunt is improving aliases declining

​​Finding AI Share of Voice successful Enterprise AIO

Semrush Enterprise AIO enables ample organizations to show and style their beingness successful AI systems, and it shows your AI stock of sound erstwhile you spell to “AI Performance” > "Overview." 

In Enterprise AIO, this metric is really visible your marque is successful AI responses complete the specified clip scope and is calculated utilizing the number of marque mentions and the position of your marque wrong each AI response. 

For ChatGPT, the calculation besides considers the topic’s hunt measurement successful summation to the number and position of marque mentions.

Scroll down to “Historical Trend” to spot really you and your competitors’ AI SoV has changed complete the selected clip range.

How to Improve Your AI Share of Voice

Improving your brand’s AI stock of sound comes down to taking actions that amended your AI mentions and citations:

1. Strengthen Your Footprint Across Relevant Topics

Covering caller topics successful your niche that competitors presently predominate tin adjacent those gaps to assistance your AI SoV.

To find your taxable gaps, unfastened the Competitor Research study successful the AI Visibility Toolkit, scroll to “Topics & Prompts,” and click “Missing.”

This shows you the nonstop prompts wherever AI platforms mention your competitors but not you.

Use this database to determine wherever to create caller contented aliases update existing pages, truthful your marque tin look successful the aforesaid places your rivals already resurface.

2. Expand Your Cross-Channel Visibility 

Growing your cross-channel visibility by appearing connected reappraisal sites, manufacture publications, forums, and societal platforms increases the likelihood of showing prominently successful AI responses. 

To find bully mention opportunities, spell to the Competitor Research report, prime the “Sources” tab,and click “Missing.”

The “Missing” domains are sources AI devices usage to find accusation astir your class that mention competitors but not you. From this list, prioritize the sources that get referenced the most.

Once you cognize which sources you want to show up in, return actions for illustration pitching editors to petition sum and updating your listings. These activities tin get your marque included successful the sources AI already trusts.

3. Strengthen Your Technical Foundation

A beardown method instauration helps AI platforms reliably entree and construe your pages, expanding your chances of appearing successful applicable responses.

To analyse your existent tract wellness and spot specified method blockers, usage the Site Audit tool.

Then, prioritize fixes related to AI search. For example:

• Improve anchor texts successful your soul linking (e.g., switch vague “learn more” links pinch descriptive wording AI tin interpret)
• Avoid quiet aliases missing anchors that portion discourse from your links
• Make judge your cardinal pages person beardown soul linking, truthful crawlers tin understand your tract building and aboveground your astir important content

4. Shape Sentiment Toward Your Brand

Monitor really AI talks astir you and return steps to amended sentiment that summation the chances you’ll beryllium favorably featured successful AI responses.

Consistently affirmative wording helps reenforce your brand’s credibility and strengthens really you’re represented successful AI responses.

Use the Perception study to cheque your wide marque sentiment.

Then, scroll to the “Key Sentiment Drivers” conception to understand what factors lend to affirmative AI sum and what factors lend to antagonistic coverage.

The study highlights beardown praise for Monday’s easiness of use, no-code automations, and adjuvant integrations.

It besides notes gaps successful extent compared to different tools, constricted precocious controls, and a steeper learning curve for civilization setups.

With these marque sentiment insights, you tin prioritize cardinal actions like:

• Addressing recurring antagonistic themes by creating contented that explains fixes, clarifies confusing areas, aliases highlights improvements (e.g., support quality, pricing, onboarding)

• Strengthening cardinal pages pinch updated, affirmative discourse astir your product’s strengths, differentiators, and caller improvements, truthful AI systems tin propulsion much meticulous and adjuvant information

• Contributing to applicable discussions crossed outer platforms (reviews, listings, comparisons, communities) to amended really your marque is represented successful the sources AI often cites

Further reading: How to Rank successful AI Search

Monitor Your AI Share of Voice Over Time

Your AI stock of sound isn’t thing you cheque once. It shifts arsenic competitors move, AI models update, and your ain authority changes.

Tracking AI SoV complete clip shows whether your visibility is improving aliases slipping—and whether your efforts are working.

Semrush gives you the devices to show this consistently, pinch the AI Visibility Toolkit for smaller teams and Enterprise AIO for larger organizations.