How to Create a Google Analytics Dashboard for Your Needs

What Is a Google Analytics Dashboard?

A Google Analytics dashboard is simply a customizable study that’s utilized to show each the cardinal metrics for a website. 

Google Analytics 4 (GA4) doesn’t person a built-in “Dashboards” characteristic from Universal Analytics (GA4’s predecessor), but you tin still create a akin setup successful GA4.

Here’s an illustration of a dashboard built successful Google Analytics 4:

Some users find it challenging to create dashboards successful GA4 fixed the caller level requires much manual configuration. But it’s very doable if you study the basics. 

Benefits of Using a GA Dashboard

A Google Analytics dashboard places important metrics successful 1 location, truthful you tin make informed decisions faster.

With a Google Analytics dashboard, you can:

• Share information pinch your team, truthful everyone has entree to the aforesaid insights
• Spot trends pinch information visualization methods for illustration barroom graphs and charts 
• Automate reporting alternatively of pulling manual information each day
• Feature the metrics that champion bespeak your business goals 

How to Create a Custom Google Analytics 4 Dashboard

You tin create a civilization GA4 dashboard by creating a caller report, by customizing a study that already exists and, and utilizing explorations (advanced devices for deeper analysis).

Here’s an overview of those methods:

1. Create a Report

In your GA4 property, click “Reports” > “Library.”

Click “Create caller report” and prime either “Create overview report” (for a high-level summary) aliases “Create item report” (for deeper analysis).

This illustration uses “Create overview report.”

2. Customize an Existing Report

You tin besides customize existing reports if there’s 1 that’s adjacent to what you need. 

While viewing a GA4 report, click the pencil icon. 

A sidebar will past fto you adhd aliases region filters, cards (visual elements that show data), metrics, and dimensions. Adjust the study to suit your needs.

If you opt to usage cards, take “+ Create caller card” and take cards that bespeak your goals and cardinal metrics. So you tin construe and enactment connected your study information much effectively. 

For example, if you want to analyse SEO performance, prime cards showing integrated (unpaid) hunt traffic.

Go to the “Summary Cards” and “Other Cards” tabs and prime the ones you want. Click the drop-down to customize the cards.

Click “Add Cards”

When you’re finished, click the bluish “Save” fastener and sanction the report. Then, adhd your study to the sidebar paper by going to “Library.”

Find the postulation (a group of reports) wherever you want your civilization study to appear. Click the 3 dots adjacent to the postulation and prime “Edit.”

Select “+ Create caller topic,” sanction your topic, and click “Apply.”

Drag your civilization study from the right-hand paper into the left-hand menu. Click “Save.”

Your customized study is now accessible successful the main menu.

3. Use Explorations

Explorations connection precocious study beyond modular metrics. 

You tin commencement an exploration from an existing elaborate study by clicking the icon shown below. 

A announcement appears if immoderate metrics aliases dimensions from your study aren’t supported successful explorations. Click “Got it” to proceed.

GA4 opens an exploration pinch information from your civilization report. 

Click into the study tabs and customize the study by adding aliases removing variables—or adjusting the study settings. To analyse circumstantial patterns, trends, and personification behaviors successful much detail.

You tin stock civilization GA4 reports by email, link, aliases downloadable file.

Open your study and click the stock icon. Select your preferred sharing method.

Users pinch entree to your Google Analytics spot tin besides position your reports.

To stock a dashboard you built pinch explorations, you tin either take the stock action aliases the export action successful the precocious correct corner. 

5 GA4 Analytics Reports to Use arsenic Dashboard Templates

These 5 existing GA4 reports service arsenic awesome dashboard templates that fto you stitchery valuable insights astir your site’s postulation and engagement.

Organic Search Traffic Report

The Google integrated hunt postulation study shows insights for each page connected your site, including the number of impressions successful hunt results and the clicks the page received. 

It offers a wide position of your site’s hunt capacity and helps you find high- and low-performing pages. 

To spot this report, spell to “Reports” > “Search Console” > “Google integrated hunt traffic.”

Traffic Acquisition Report

The postulation acquisition study successful GA4 shows really sessions start, which channels thrust the astir traffic, and really visitors prosecute and convert.

To find this report, spell to “Reports” > “Acquisition” > “Traffic Acquisition.”

Events Report 

The events study successful GA4 shows interactions tracked arsenic events (clicks, scrolls, purchases, etc.), truthful you tin spot really users prosecute pinch your tract and place areas to amended the personification experience.

Access this study by going to “Reports” > “Engagement” > “Events.”

Click the “+” motion by “Event name” to adhd different magnitude to your study (e.g., pages). This tin thief you analyse which pages visitors interact pinch astir aliases least.

For example, if a landing page has a precocious number of scroll events but a debased number of shape submissions, this could bespeak that users are seeing the contented but aren’t motivated to return action. And you could see optimizing the call to action (CTA). 

Ecommerce Purchases Report

The ecommerce purchases study shows which products group buy, really often they bargain them, and the gross each merchandise generates. These insights thief you understand purchaser behavior. 

To spot this report, spell to “Reports” > “Monetization” > “Ecommerce purchases.”

Landing Page Report

GA4’s landing page study breaks down postulation by landing page. It shows which pages pull users first and really those pages impact engagement and conversion. 

Get the landing pages study by going to “Reports” > “Engagement” > “Landing page”

Easily Track Your Site’s Performance

Semrush’s Project Dashboard combines information from GA4, Google Search Console, and Semrush to supply an overview of cardinal metrics for your tract and without requiring a civilization analytics dashboard successful Google.

When you click immoderate “View afloat report” button, you spell straight to the selected report. Which allows you to research circumstantial areas successful greater detail.

Want a elemental dashboard to reappraisal cardinal metrics? Set up Project Dashboard erstwhile you motion up for an account.