Most integer PR campaigns gain zero citations. The problem usually isn’t the outreach, it’s the story.
Journalists are buried successful pitches. The ones that gain sum lead pinch information the journalist really wants to constitute about, sent to the correct personification astatine the correct outlet. Everything other gets ignored.
Why Digital PR Keeps Underperforming
Digital PR is 1 of the astir reliable ways to gain high-authority links and marque mentions, the benignant that assistance some integrated rankings and visibility successful AI Overviews. But astir campaigns underperform because the transportation doesn’t springiness journalists a logic to respond. Teams pain weeks connected outreach that ne'er lands a azygous placement.
What You’ll Learn
PureLinq’s squad has earned 1,000+ citations, links and marque mentions, utilizing unsocial investigation to transportation some established relationships and journalists they’ve ne'er met.
In this session, they’ll break down:
- The 2 data-story formats journalists reliably nexus to, and why they outperform modular pitches
- How to build a journalist narration database that turns one-off sum into repeat placements
- 2 AI tactics to pinpoint the correct journalist fast, alternatively of spraying pitches and hoping
About The Speaker
Kevin Rowe, CEO astatine PureLinq, leads an endeavor integer PR believe that turns original investigation into media sum astatine scale. His team’s campaigns person earned 1,000+ citations while galore sites are losing integrated traffic.
Learn the system down the lawsuit studies, including the formats, targeting, and narration strategies you tin use yourself.
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