Google updated its crawler records in command to explain data concerning the Mediapartners-Google crawler, which has traditionally been connected alongside AdSense. Site owners, publishers, and SEOs should obtain due notice of the changes, particularly if they use the Mediapartners-Google person delegate in robots.txt or another contexts.
What Changed
Google described the alter to the Mediapartners-Google records as a generalization in which it made the records small particular to AdSense and additional contextual to the wider category of Google Ads products.
The first wording on the records used to advise:
“Crawling preferences addressed to the Mediapartners-Google person delegate power Google AdSense. The AdSense crawler visits participating sites in command to provision them alongside applicable ads.”
The updated wording now says:
“The Mediapartners-Google crawler visits participating sites in command to provision them alongside applicable ads. Crawling preferences addressed to the Mediapartners-Google person delegate power assorted ad-related Google products (for example, Google AdSense and Google Ad Manager).”
The new records simultaneously expands what Google services Mediapartners-Google pertains to during additionally being opaque concerning which exact services those are. The new listing shows two examples of Google services but not the complete list.
What it doesn’t say is if it affects Google Marketing Platform, Local Services Ads, and Google AdMob.
Read the updated catalog of Google’s Special-Case Crawlers.
Featured Image by Shutterstock/Natalya Bardushka
