Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or local stores” underneath it. We’re seeing this tested on both mobile and desktop.
Here is the screenshot.
In the example above, a search for wheelchairs shows the usual Sponsored results carousel, but now with this new “Featured products” label sitting above the product cards, along with a small icon and a three-dot menu next to it. The products themselves pricing, ratings, and store names look consistent with what we normally see in Shopping ad carousels.
Here is an X post about this.
Have you seen the “Featured products” subheading in your Shopping ads?
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