Microsoft Ads New Exclude Audience Ads Placements Within PMax Campaigns

Aug 06, 2026 06:31 PM - 1 hour ago 1

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Microsoft Advertising is rolling retired a caller characteristic for advertisers to let you to exclude Audience ads placements wrong Performance Max campaigns. There is simply a caller mounting named "Excluded contented terms" wrong Audience Ads.

This was spotted by Hana Kobzová astatine PPC News Feed who posted connected X astir this caller feature. She wrote, "This characteristic allows users to forestall ads from displaying alongside circumstantial page titles by adding unwanted position astatine either the relationship aliases run level."

Here is simply a screenshot of the setting:

Microsoft Advertising Adds Excluded Content

Excluded contented position artifact your ads from showing adjacent to unwanted position (i.e., page titles). They tin beryllium added astatine the relationship aliases run level, pinch a maximum of 1000 terms. Any position you adhd to your run will beryllium automatically applied to each campaigns successful your relationship to prevention you clip later.

This accusation was added to this thief document if you request to spot more.

I should besides statement that Microsoft Advertising has the expertise to exclude ages and genders successful Performance Max astatine the plus group level:

Exclude Ages

Forum chat astatine X.

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