Google Search seems for illustration it is rolling retired the google.com/goto URL arsenic a passthrough URL wrong the hunt results that it began testing successful July 2026. This seems for illustration a measurement for Google to thief forestall scraping of its hunt results by third-party devices and AI companies, but Google has not yet commented connected this goto URL parameter.
Here is simply a screenshot of what I mean - arsenic you tin see, erstwhile you rodent complete a URL successful the Google Search results, you tin spot Google is utilizing a goto URL parameter to return you to the site, arsenic opposed to taking you straight to the URL of the page.
Here is the goto parameter passthrough:
Here is what Google has typically done:
Derek Perkins from Nozzle told maine connected X that Google has been pushing this alteration unrecorded and he sees it astatine "nearly a 100% rollout crossed respective residential ip providers." He shared this floor plan showing the spike successful really overmuch Google is utilizing this. This floor plan showing the percent of goto only SERPs that Nozzle fetched complete the past ~4 months of the test:
Derek added, "Google has been testing anti-bot measures that destruct each customer broadside links successful favour of google. com/goto... server broadside redirects." "The goto links can't beryllium decoded, truthful providers will person to travel the redirect links. While that useful successful mini standard tests, Google seems apt to make that tough, since each SERP will person hundreds of links to decode," he added.
I americium seeing the caller goto URL redirects now successful respective browsers I americium testing, truthful possibly it is rolling out.
I emailed Google to corroborate - truthful enactment tuned.
Forum chat astatine X.
English (US) · 
Indonesian (ID) · 
