Google has updated really it connects users to AMP pages from Search by sending them straight to publisher-hosted AMP pages. Previously, Google Search would return users to the cached pages displayed successful an AMP viewer.
A Google spokesperson told MCP:
- “Starting today, we are updating really we link users to AMP pages from Search, taking them straight to the AMP big pages.”
Google added that rankings are unchanged but this should consequence successful making it easier to create and support AMP pages, Google told us:
- “AMP contented will proceed to rank conscionable for illustration immoderate different webpage, and this alteration will trim attraction efforts for publishers creating AMP content.”
No alteration successful ranking. Google Search remains unchanged successful position really it ranks AMP pages wrong the hunt results. Serving and ranking of AMP contented successful Google Search and Google Discover will stay the same, Google told us.
Why the change. Google said that this alteration should make it easier for publishers, by allowing them to support simpler analytics guidance and tracking. This should besides make it easier for sites to create AMP pages and support those AMP pages going forward.
Google besides told america that the institution proceed to support the open-source AMPhtml format. Google besides posted this accusation over here.
AMP has not been fixed preferential treatment for a while now, and honestly, it is astonishing erstwhile you stumble connected an AMP page these days. In fact, this tract turned disconnected AMP successful 2021.
Yea, it has been a agelong clip since we covered AMP present but this is simply a alteration and it is important to document.
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