Daily Search Forum Recap: July 13, 2026

Jul 13, 2026 09:00 PM - 10 hours ago 414

Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.

Microsoft Bing does not do one-off hunt penalties. Seeing signs of an unconfirmed Google update astir 7/11. Google Ads is testing a caller interface for sponsored results. Google reaffirmed that you should see self-referential canonicals connected the page itself. We now spot what the Collected Info action looks for illustration connected Google Business Profiles. Google Ads now lets you spot advertisement previews by filtering by assets, positive you tin preview examples of matter customizations and last URL description . Google Ads now has caller conversion statuses including misconfigured, awaiting conversions and more. Also, Google Ads email support seems to beryllium surgery correct now.

MCP Stories:

Google Search Ranking Volatility Around 7-Eleven
We whitethorn person had different unconfirmed Google Search ranking update astir July 11th, which I will telephone the 7-Eleven update. It has been an different clip since the completion of the June 2026 spam update, wherever I was connected the verge of covering a fewer unconfrimed updates but it seems the chatter successful the SEO organization is astatine an each clip low.
Google Reaffirms Include Canonical On Canonical Page Itself
Google has updated its canonical thief archive to opportunity "Do see a rel="canonical" nexus connected the canonical page itself (also known arsenic a self-referential canonical)." The proposal is not caller to Google's connection but it was conscionable added to the thief document.
Google Ads Previews For Assets, Text Customizations & Final URL Expansion
Google Ads now lets you spot advertisement previews by filtering by assets, positive you tin preview examples of matter customizations and last URL description straight wrong the Google Ads advertiser console.
Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable
Krishna Madhavan, Principal Product Manager astatine Microsoft Bing, said that Bing does not do one-off hunt penalties because it is not scalable. Instead, Bing will build a spam algorithm to observe the type of spam it is and unleash it connected its scale to prime up connected not conscionable 1 tract doing that, but arsenic galore sites arsenic the algorithm tin find. And past it takes action connected each those sites, not conscionable one, astatine scale.
Google Tests Sticky Sponsored Results With Gray Curved Borders, Again
Google is testing a flimsy update to the sticky sponsored results interface that it tested backmost successful September 2024. Note: A type of this was launched successful October 2025, but this interface has a thinner and smaller sponsored explanation and uses curved borders.
Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured
Google Ads has updated the conversion actions overview statuses it shows successful the Google Ads personification interface. Now location is misconfigured, awaiting conversions and moreover removed arsenic caller statuses, that replaced inactive, nary caller conversions and other.
Google Business Profiles New Collected Info (Visuals)
A fewer weeks agone we reported connected a caller Google Business Profiles thief archive alteration that talks astir the Collected Info action. Well, I person not seen it unrecorded yet and astir person not, but we person a screenshot of what it looks for illustration erstwhile it does spell live.
Google Ads Email Support Broke
Google Ads email support action seems surgery correct now, erstwhile you effort to usage it, you get a announcement that sounds successful red, "Something went wrong. Please effort again."
Smart Car With Lots Of Wires With Googler
Here is Googler, Paige Bailey, sitting successful a smart car that has each the wires exposed. I americium not precisely judge what is going on, but I deliberation the car has a batch of Google's AI features built in.

Other Great Search Threads:

We count them erstwhile per hunt results page, truthful (assuming it's the aforesaid URL, which is difficult to spot here) it would beryllium 1x the URL impression, and 1x the tract belief (depending connected the settings successful the report, you spot either URLs aliases tract impressions)., John Mueller connected Bluesky
Google is now testing retired an Ask Anything container for AI Mode attached to the extracurricular of the celebrated products grid connected mobile. Google has tested this aforesaid characteristic successful the past but attached wrong the grid itself. This is the first clip Google has tested this hunt container arsenic attached to, SERP Alert connected X
Big update connected this case. The tract that was surging for illustration crazy successful ChatGPT without immoderate Google visibility (due to Bing rankings) was conscionable nuked from the Bing index. The tract has been wholly deindexed. There were adjacent to 90K urls indexed arsenic of yesterday. Now gone. Poof., Glenn Gabe connected X
~6 years ago, pinch a fewer different folks, I helped commencement "Delight" connected Search to do a full bunch much Easter Eggs. This benignant of organic, perfectly-capturing-a-very-specfic taste moment, really quickly, was the goal. I loved this one! Kudos to whoever pushed this through., Satyajeet Salgar connected X
Contrary to celebrated belief - I do show up to activity :) - errr… astir days and my friend the awesome @facan would ne'er person retired if he thought we would driblet the ball…., Krishna Madhavan connected X
It sounds for illustration location is immoderate confusion. DSAs were initially planned to migrate to AI Max successful September, but we've extended that to Feb 2027. Automatically created assets and the run level wide lucifer mounting will still modulation to AI Max arsenic planned successful September., AdsLiaison connected X
Ads successful Google's AI Mode: Out of each advertisement formats that are presently active, this is the astir salient by far. It features 2 non-rich inline shopping ads, pinch the favicon, tract name, shipping details, past waste pricing successful green. There are 4 different types:, SERP Alert connected X

MCP Stories:

The latest jobs successful hunt marketing
How to triumph SEO fund conversations pinch your CFO
Why frontloading your advertisement walk usually backfires
OpenAI sets Aug. 9 extremity day for ChatGPT Atlas
Google’s Universal Commerce Protocol: The SEO implications
Google clarifies canonicalization fixes tin return up to 2 weeks to resolve
Gemini Intelligence signals a caller era for hunt and commerce

Feedback:

Have feedback connected this regular recap; fto maine cognize connected Twitter @rustybrick aliases @seroundtable, connected Threads, Mastodon and Bluesky and you tin travel america connected Facebook and connected Google News, adhd arsenic a preferred root connected Google and make judge to subscribe to the YouTube channel, Apple Podcasts, Spotify, aliases conscionable interaction america the old manner way.