Google Search Console AI Performance Report & AI Blocking Controls (Limited)

Google has announced the caller Search Console Search Generative AI capacity reports and a toggle to artifact your tract from showing successful AI responses. This is disposable presently only for a mini subset of UK tract owners, but it will grow globally astatine immoderate point. Oh, and no, the reporting does not show click information - not that immoderate of you expected that.

Why the UK first? The UK's CMA is requiring Google to do truthful legally, they wrote:

Google will now besides person to let publishers to opt-out of allowing their contented to beryllium utilized for the ‘fine-tuning’ of AI models. This provides publishers pinch assurance that they will person power complete the afloat scope of AI use-cases of their content.

Search Generative AI Performance Reports

Google is rolling retired wrong Search Console the caller Search Generative AI capacity reports. We thought they'd beryllium named the AI publication report based connected immoderate early leaks but Google is calling it the AI capacity reports - which is what Bing Webmaster Tools calls its report.

The study includes the pursuing information (just not clicks):

• Impressions: How often URLs from your tract appeared successful generative AI features successful Search and Discover.
• Pages: Check which URLs appeared wrong AI features.
• Countries: Understand your visibility connected a state basis.
• Devices: Identify the devices group are utilizing erstwhile seeing your website (available for Search results).
• Dates: Monitor your capacity complete clip pinch hourly, daily, weekly, and monthly granularity.

No click information and yea, Google gave maine the statement erstwhile I asked. "We're continuing to activity pinch website owners to understand what insights will beryllium astir adjuvant to pass their strategies, and we’ll present further metrics complete time," a Google spokesperson told maine erstwhile I asked.

Also, the information seems to only commencement connected May 18, 2026 going forward.

Here is what it looks like:

Here is simply a screenshot from Adam A connected X of the AI capacity report:

Again, this is presently rolling retired for a mini subset of tract owners successful the UK.

There is simply a larger thief archive connected this over present for the AI capacity report and over present for the AI Discover capacity report.

Blocking Controls For AI Search

Google is besides rolling retired a toggle to let (that mini subset of UK tract owners) to artifact their contented from showing in/around the AI features specified arsenic AI Overviews, AI Mode aliases AI Overviews successful Discover. This toggle will fto tract owners opt retired of its contented being utilized successful the AI features arsenic links aliases for grounding purposes.

Google said besides that "sites that opt retired will not person postulation aliases impressions from our generative AI features."

Also, Google made judge to explain that blocking your contented by utilizing this power "will not beryllium utilized arsenic a ranking awesome for hunt results extracurricular of these generative AI Search features." So blocking it this way, will not person an effect connected your contented not showing up successful different hunt features aliases wrong the halfway hunt results.

Google wrote successful its thief document:

Note: We're rolling retired this power to a subset of website owners, allowing for thorough testing earlier rolling it retired further. For these tract owners, the Search Generative AI power is disposable to reappraisal and configure earlier it takes effect successful Google Search. During this time, these tract owners tin make changes to their configuration without immoderate effect connected Google Search; Google will return this power into relationship connected June 17, 2026.

Google told america they are moving connected this for a while now, backmost successful January but called it a huge engineering project afterwards, but past successful as grounds suggested. I asked SEOs if they would usage this characteristic and 33% said they would artifact Google from showing aliases utilizing its contented for AI features, although, I uncertainty that galore will extremity up doing that.

Here is simply a screenshot from Adam A connected X of the blocking controls:

Again, these are for a mini subset of UK tract owners now and location is nary ETA for erstwhile it will much afloat rotation out. Plus, nary click information connected these AI capacity reports. Plus, according to the caller UK regulation, Google has 9 months to afloat rotation it retired to each successful the UK, correct now it is simply a mini subset of UK users.

If you do summation access, it seems it will only show connected .co.uk ccTLDs for now, until it rolls retired much broadly.

But this is simply a bully and invited measurement forward, and I americium gladsome this is connected its measurement to much tract owners.

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