Daily Search Forum Recap: July 16, 2026

Jul 16, 2026 09:00 PM - 9 hours ago 363

Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.

Google said astir indexing issues because of contented value issues and immoderate AI-generated content. Apple Maps Ads has banned location work ads from its platform, which is not what Google does astatine all. Gary Illyes from Google said that you are amended disconnected not utilizing a lastmod day successful your XML Sitemap if those dates are wrong. Google Ads updated its Performance Max merchandise level reporting backmost connected June 15th. You tin nary longer manually adhd aliases update products straight successful Google Manufacturer Center. Google will consolidate and merge the Shopping ads and free listings policies into a azygous Shopping argumentation sometime successful September 2026. Google sent retired an email to Google Ads advertisers, noting that it will move connected section inventory ads by default successful your Shopping campaigns.

MCP Stories:

Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content
Google's John Mueller and Martin Splitt said astir the Google Search Console indexing study successful its latest Search Off the Record podcast. One point was connected really value issues, including low-quality AI-generated content...
Apple Maps Ads Bans Home Service Businesses With Updated Terms
Apple has posted caller Apple Maps policies wherever it now says it is prohibiting location services, specified arsenic plumbing, electrical, locksmith, HVAC, (seed) disease control, roofing, aliases wide contracting services. It besides says bail bonds, cryptocurrency ATMs and immoderate aesculapian services are besides banned from Apple Maps Ads.
Google Ads Performance Max Product Reporting Now Uses All Networks
Google Ads updated its Performance Max merchandise level reporting backmost connected June 15th. This study now uses information from each Performance Max networks, alternatively than the subset it antecedently pulled from.
Google Manufacturer Center Removed Manual Update Or Add Products
Google sent retired an email to those who usage the Google Manufacturer Center to punctual them that the expertise to manually adhd aliases update products straight successful Manufacturer Center has been removed. Instead, Google said usage the Manufacturer Center API aliases upload a merchandise file.
Google: You're Are Better Off Without Lastmod Dates When They Are Incorrect
Gary Illyes from Google said that you are amended disconnected not utilizing a lastmod day successful your XML Sitemap if those dates are wrong. He said connected Bluesky, "probably amended disconnected without the lastmods. astatine slightest you prevention a fewer bytes."
Google To Merge Google Shopping Ads &Listing Policies To One Policy
Google announced it will consolidate and merge the Shopping ads and free listings policies into a azygous Shopping argumentation sometime successful September 2026. Keep successful mind, location whitethorn beryllium circumstantial ads aliases free listing policies listed successful that consolidated argumentation document, wherever immoderate policies only use to ads and immoderate only to free listings but it will beryllium successful a azygous argumentation document.
Google Ads To Turn On Local Inventory Ads By Default For Shopping Campaigns
Google conscionable sent retired an email to Google Ads advertisers noting that it will move connected section inventory ads by default successful your Shopping campaigns. Google added that you tin alteration this mounting by August 31st by utilizing the "inventory filter" alternatively of the "Local products" setting.
Google Gobble Turkey Signage
For immoderate logic the Google Bay View agency has this Google signage but it shows Gobble pinch turkeys. I mean, possibly it was Thanksgiving? I americium not sure.

Other Great Search Threads:

Quick update connected the backmost fastener hijacking situation. I haven't heard of a azygous manual action for 'back fastener hijacking' aft the 6/15 deadline hit. Based connected my research, each tract connected my database that was hijacking stopped anterior to 6/15. Again, the fearfulness of a manual action is, Glenn Gabe connected X
First Link Priority, #'s and JS buttons to debar diluting authority., Reddit
USA Today Co CEO told maine it will soon look astatine blocking Google altogether. "The accepted Google hunt exemplary is dead.", Brian Morrissey connected X
Ecommerce SEO Tip: This is the astir effective measurement to retrieve YoY ranking declines for class pages. What is 1 of the astir effective signals that Google tin usage to rank your class pages successful Search? The number of products that look connected the page! And they are often, Brodie Clark connected X
Bing is now officially a consequence root successful ChatGPT. I conscionable recovered this gem while moving immoderate tests. I tin reproduce it crossed aggregate prompts arsenic well. Open the Network tab successful the DevTools and look for: "result_source": "bing", David Konitzny connected X
Character manipulation (like encoding/decoding URLs) tin beryllium done in-memory connected the machine, it's a fewer 100ns astatine most. Fetching from the web (well, you spot it successful your SC report) is much for illustration 300-1000ms, which is ca 10 cardinal times slower., John Mueller connected Bluesky
There’s thing rather for illustration an AI consequence that really understands you… and moreover your schedule :) Excited that we’re expanding Personal Intelligence successful Search pinch Google Calendar. Super adjuvant – makes judge you get recommendations that really fresh pinch your plans, Nick Fox connected X

MCP Stories:

EU expected to norm Google favored its ain services successful search
Google AI Mode ads scope astir 30% of queries: Study
Google tests Performance Max web controls pinch caller Partners (Alpha) setting
Google is AI Mode’s No. 2 most-cited domain: Report
Where AI agents get stuck connected your site
Why CPC ostentation starts earlier the auction
Why the SEO vs. PPC statement is yet over
Your adjacent customer whitethorn observe your marque connected TikTok earlier Google

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