Google's Head Of Search - Liz Reid: We Want Great Content To Shine

Liz Reid, Google's Head of Search, was interviewed by Jason Howell and Jeff Jarvis connected the AI Inside podcast. In that interview, Liz Reid said Google wants awesome contented to radiance successful its hunt results and AI experiences. She said, "we really do want awesome contented to radiance and proceed to link group to it."

The question and reply goes done galore symptom points tract owners and publishers person pinch the caller Google hunt generative experiences. Including Google sending little traffic, really Google won't springiness america click information for AI Mode and AI Overviews successful Search Console, are searchers happier pinch the caller Google hunt experiences and more. And yes, arsenic the title of the section suggests Liz Reid connected What Publishers Get Wrong About AI.

Here is the interview:

Here are my notes from this interview:

Where Publishers Get It Wrong, According To Google

• Publishers request to innovate connected the formats group want; i.e. contented vs video
• AI Overview is not a substitute for the 10 infinitesimal article
• Publishers should nutrient contented wherever they shine, the much searchers will click through
• Some adhd a paywall and opportunity their postulation is down, that is what happens erstwhile you adhd a paywall
• Small publishers, it is an awesome time, because mini publishers bring thing unsocial and it makes it easier for Google to bring the personification to that content
• Users want to perceive from group pinch precocious value content, not to cheque the clip area and travel back.
• So build awesome contented and Google will activity to link it
• Google wants awesome contented to shine

How Publishers Can Make Their Content More Visible In AI Mode

• Make judge Google tin entree the contented (Liz called Search Console "webmaster console")
• The much you build your audience, the much it will activity successful hunt and AI Mode
• Google published guidelines connected this she said, here they are.
• Google does deliberation astir really to thief build brands by adding successful AI responses, this root said X.
• Google besides thinks difficult astir really to thrust postulation to those pieces of content.

Google Search Console AI Performance Reports

• Google rolled retired AI capacity reports and expanded access to those reports recently
• But nary click information - "I deliberation we're going to proceed to look astatine what are the metrics that are useful," she said
• Then said this is each truthful new...
• Then she said that tract owners request to build their ain analytics to spot what is valuable to them (sales, subscribers, clicks, downloads, etc).

Filter Bubble

• Google doesn’t show the champion footwear for everyone, location is nary specified thing, truthful personalization location makes sense
• With apical stories, Google has preferred sources but besides shows the apical sources arsenic well, truthful location is simply a operation of personalized and non-personalized
• AI Overviews do this by showing you an overview of the topic
• Google is not narrowing what accusation is location but besides not telling group what they request to trust

Agents

• Liz connected really Google removes the clash to build successful AI agents into Search

Liz Reid's Important Metrics

• Are users much satisfied pinch the experience
• Are users coming much often
• If the merchandise is moving well, group will bring much of their questions
• What are the questions group are not asking that Google tin amended on
• Longer term, really to make Google much useful, not conscionable springiness users information. Democratizing knowing the accusation and utilizing that information, not conscionable having entree to that information.

At the extremity they said astir bugs and really Google does do much testing for YMYL queries but things do gaffe through.

So - Google wants your contented to radiance folks!

Forum chat astatine X.