John Mueller from Google said that erstwhile it comes to having a multinational site, making a circumstantial US files building won't springiness you immoderate applicable SEO difference. It mightiness beryllium easier for you to negociate aliases for your to analyse pinch your analytics and information but from an SEO perspective, it won't matter.
This came up successful a Reddit thread wherever John Mueller wrote, "I don't deliberation you'd spot a applicable SEO quality betwixt utilizing /blog/ aliases /en-us/blog/ for your US content."
The mobility asked was "Do we request localized folders pinch copy contented for our location marketplace connected our site?:
John responded successful full:
IMO the advantage of utilizing /en-us/blog/ alternatively of /blog/ for US contented (on an internation tract that uses /LL-CC/anything URL patterns) is that it's easier for you to select & portion your metrics by country/language. I don't deliberation you'd spot a applicable SEO quality betwixt utilizing /blog/ aliases /en-us/blog/ for your US content. /blog/ looks nice, but /en-us/blog/ is besides not super-weird.Regarding different state / aforesaid connection content, that tin hap is that we spot them arsenic identical and prime a canonical for them, but past usage hreflang to show the correct URL. It will look confusing successful Search Console, but it should activity out. In general, I'd debar utilizing nonstop copy contented crossed hreflang versions because of that (it conscionable makes your life easier).
For example, you mightiness see having conscionable an English type of informational content, and if there's thing country-specific (e.g., products for waste pinch different availability/currencies), past do those connected a per-country basis. Obviously, this is much work, and depending connected your tract it mightiness not beryllium feasible. Alternatively, for illustration you mentioned, making judge the English versions are localized per state besides helps to debar them being seen arsenic duplicates. In the worst case, if they are considered duplicates, past usually hreflang results successful the correct URLs being shown successful Search, sloppy (but Search Console reporting will beryllium connected the canonical URL).
So, do what is champion for you, which is not shocking, astonishing aliases unexpected accusation from Google.
Forum chat astatine Reddit.
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