Google Massively Expands Booking Partners On Local Services Ads

Aug 26, 2026 06:51 PM - 5 hours ago 1

Google Local Booking Hero

Google has expanded the booking partners for Local Service Ads from astir 20 partners to complete 500 partners. That is astir a 2,400 percent increase. "We’re vastly expanding booking capabilities for Local Services Ads to see much than 500 Reserve pinch Google booking partners – up from conscionable 20," Ginny Marvin, the Google Ads Liaison, said.

These settings will besides transportation complete erstwhile Local Service Ads accounts move into Google Ads complete the coming months. Here is simply a nexus to the 500+ booking partners.

Ginny wrote connected X that this is for Local Service Ads and past collapsed down what this intends for LSA advertisers. She said:

  • Direct Booking from LSAs: Starting today, if your Google Business Profile already has an progressive partner booking link, it is besides now enabled for your LSA automatically – nary manual linking required. Customers tin book straight from your advertisement connected Search and Maps.
  • Lead Tracking: Direct bookings travel into your LSA lead reporting arsenic paid leads. You tin proceed to position and negociate each booking leads straight wrong your Local Services Ads profile.
  • Controls: Want to set your booking preferences aliases move disconnected a circumstantial partner link? Visit Profile & Budget > Settings successful your LSA dashboard astatine immoderate time.

Google Lsa Partner

Google besides precocious expanded the LSA verticals successful a large measurement and changed the pricing for calls.

Forum chat astatine X.

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