Google Is Adding Business Profile Tools To The Gemini App

Google is adding business features to the Gemini app, including a nonstop relationship to Google Business Profile and Business notebooks.

The institution announced the updates astatine its Google for Brazil event. Both features will statesman rolling retired globally this month, excluding the EEA and UK.

Business Profile features successful Gemini are being released gradually and whitethorn not look for each eligible personification yet. Once a floor plan is connected, Gemini tin propulsion from the reviews, customer questions, and capacity information attached to it.

Connecting Business Profiles To Gemini

The Business Profile relationship arrives successful the coming weeks, Google says, and useful pinch a azygous tap.

Vishnu Sivaji, elder head for the Gemini app, wrote:

“Once connected, Gemini becomes an AI adjunct that really knows your business, having entree to your real-world discourse for illustration customer reviews, customer questions and capacity data.”

Google lists 3 examples of what the relationship enables.

• Ask really your business did this month, and Gemini analyzes hunt impressions, guidance requests, telephone data, and customer engagement.
• Ask for thief pinch a caller review, and it drafts a reply referencing the customer’s feedback.
• Tell it to update operating hours, station seasonal updates, aliases find gaps successful your profile.

Business Notebooks

Business notebooks springiness owners a abstraction that holds chats, sources, a Business Profile, and a website. Gemini references that worldly crossed conversations, truthful discourse carries complete betwixt sessions.

Notebooks will aboveground alerts erstwhile opened, for illustration an unanswered customer mobility aliases vacation hours that haven’t been set. It’ll besides propose operational changes, specified arsenic pricing aliases positioning, based connected the section market.

Part Of A Broader Gemini Push

The station describes these features arsenic building connected the AI capabilities Google announced successful May. Those I/O updates made Gemini 3.5 Flash the default exemplary successful AI Mode and expanded agentic features crossed Search.

Gemini has been moving person to Business Profiles connected the moderation side, too. Last year, Google began utilizing Gemini to observe suspicious floor plan edits and clone reviews. This announcement brings Gemini into the product’s guidance side, aft Google antecedently utilized it for floor plan and reappraisal enforcement.

Why This Matters

Managing a Business Profile usually intends moving wrong the floor plan dashboard for each task. The Gemini relationship puts reappraisal replies, floor plan edits, and capacity questions successful a chat model arsenic well.

AI-drafted reappraisal responses still correspond your business erstwhile published, truthful each 1 needs a publication earlier it goes out.

Looking Ahead

The rollout originates this month, pinch the Business Profile relationship pursuing successful the coming weeks. The announcement doesn’t mention readiness plans for the EEA aliases UK.