Google Extends Dynamic Search Ads Migration Deadline

Google is giving advertisers much clip to hole for the modulation from Dynamic Search Ads (DSA) to AI Max for Search.

In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic modulation deadline has moved from September 2026 to February 2027.

According to Marvin, the alteration comes successful consequence to advertiser feedback. Google said the hold will springiness advertisers much clip to hole and debar awesome relationship changes during the engaged Q4 season.

What’s Changing

When Google first announced its plans for DSA earlier this year, the institution said existing DSA campaigns and advertisement groups would automatically move to AI Max opening successful September 2026.

Now, that timeline has changed.

Advertisers that person not manually upgraded their DSA campaigns will now person until February 2027 earlier Google automatically transitions them to AI Max.

Google continues to urge utilizing the manual upgrade devices alternatively than waiting for the automatic transition. According to Marvin, those devices will statesman appearing successful advertiser accounts complete the adjacent fewer weeks.

The institution says manual upgrades supply much oversight and power during the process.

However, not each portion of the rollout is being delayed.

Google confirmed that Automatically Created Assets (ACA) and campaign-level wide lucifer settings will still modulation to AI Max arsenic planned successful September 2026.

Additional Reporting Updates Coming

Alongside the deadline extension, Google besides shared caller specifications astir reporting improvements for Final URL Expansion (FUE).

According to Marvin, advertisers tin expect:

• Account-level Final URL Expansion reporting
• Additional capacity metrics for FUE assets
• Bulk plus removal capabilities straight from reporting tables

Google did not supply a circumstantial motorboat date, but said those updates are coming soon.

The announcement follows ongoing advertiser requests for greater visibility into really Final URL Expansion selects and serves landing pages.

AI Max Is Now the Default for New Search Campaigns

Google besides revealed that AI Max is now enabled by default erstwhile creating caller Search campaigns.

According to Marvin, Google observed faster first conversions during testing, peculiarly wrong the first 2 weeks aft launch.

Advertisers tin still disable AI Max settings if they for illustration a much accepted run setup.

The alteration gives caller advertisers contiguous entree to AI Max without requiring further setup during run creation.

Looking Ahead and What To Do Next

The deadline whitethorn person moved, but Google’s proposal has not changed.

Advertisers that still trust connected DSA campaigns should statesman evaluating AI Max earlier the automatic modulation arrives. The further clip allows teams to trial controls, reappraisal reporting, and amended understand really Final URL Expansion behaves wrong their accounts.

For now, the astir contiguous action is to watch for the manual upgrade devices arsenic they go available. Google continues to position those devices arsenic the preferred way for moving from DSA to AI Max.

Featured image: El editorial / Shutterstock.com