Google European Search Dataset Licensing Program Details

Google has updated its Google European Search Dataset Licensing Program page pinch specifications connected the program. Google has been designated arsenic a "gatekeeper" nether the DMA and is frankincense legally required to stock its hunt information pinch competing hunt engines to foster adjacent competition.

Google wrote that it refreshed the programme overview, eligibility criteria, and exertion details.

The page explains that on:

September 6, 2023, the European Commission announced that Google has been designated arsenic a gatekeeper nether the Digital Markets Act (DMA). From March 2024, Google made disposable to qualifying recipients the applicable hunt dataset including appropriately anonymized information successful bid to comply pinch Art. 6(11) DMA. On July 16, 2026, the European Commission adopted measures further specifying really Google should comply pinch its obligations nether Art. 6(11) DMA (the Measures), by making disposable to qualifying recipients a specified hunt dataset (the Search Dataset).

We did cognize this was coming by the way. The PDF measures document explains that:

(1) Google must supply entree to a "Search Dataset," for some free and paid hunt results. This consists of anonymized online hunt information generated by extremity users connected Google Search, specifically including:

• Ranking data
• Query data
• Click data
• View data

The information is disposable to eligible third-party online hunt engines (OSEs), including AI chatbots pinch hunt motor functionalities, operating successful the EU and the European Economic Area (EEA). To beryllium eligible, an applicant must beryllium they are an established institution aliases a reliable caller entrant by gathering strict criteria, which is documented successful the PDF.

There are chiefly 3 conditions for sharing this data:

• FRAND Terms: The information must beryllium licensed nether Fair, Reasonable, and Non-Discriminatory (FRAND) pricing position and conditions.
• Strict Anonymization: Alphabet is required to use robust method and contractual measures to guarantee the information is afloat anonymized and individual information is protected.
• Data Processing and Transfers: Alphabet must measure whether the applicant plans to process the information wrong the EEA aliases transportation it internationally. If the information is transferred extracurricular the EEA to a state without an EU adequacy decision, Alphabet must guarantee a level of information protection fundamentally balanced to that guaranteed wrong the EEA, aliases cull the application.

Google wrote:

• The European Commission's Measures and associated criteria and requirements for accessing the Search Dataset: The Measures screen recipient eligibility, the scope of the information that should beryllium made available, the wave pinch which Google should make the information available, the fair, reasonable and non-discriminatory (FRAND) position for entree to specified data, and the circumstantial purposes for which the information tin beryllium used. Since recipients will person individual information nether the Measures, they besides found the associated liability for the receipt of specified information and specify elaborate method and organizational requirements regarding information segregation, entree control, and logging, each of which are taxable to third-party auditing and reporting. Access to the information is besides taxable to recipients accepting Google's licensing terms. For much details, spot the Measures.
• The Search Dataset: Comprises ranking, query, click, and position information from Google Search successful the European Economic Area (EEA). More specifications tin beryllium recovered successful the Measures and method specifications will beryllium provided to applicable applicants successful owed people successful accordance pinch the Measures.
• FRAND pricing ground and process: Fees are wished connected FRAND terms, which the Measures limit to the incremental costs of making the information available, together pinch a specified complaint of return. Further specifications are group retired successful the Measures and will beryllium provided to applicable applicants successful owed people successful accordance pinch the Measures.

Google posted the eligibility criteria to person hunt information which includes:

• Online hunt motor (OSE): The applicant must suffice arsenic a supplier of an online hunt motor arsenic defined successful Art. 2(6) DMA.
• Operating successful the EEA: The applicant must run wrong the EEA, meaning that their online hunt motor must beryllium directed astatine users located successful the EEA.
• No relationship to authorities actors: The applicant must not beryllium straight aliases indirectly nether the cognition aliases power of non-EEA authorities actors.
• No relationship to an entity taxable to restrictive measures aliases sanctions: The applicant must not beryllium straight aliases indirectly nether the cognition aliases power of immoderate earthy aliases ineligible personification taxable to restrictive measures aliases sanctions nether European Union (EU) law.
• Number of users and activity successful the EU: The applicant must (i) either person provided OSE services successful the EU for astatine slightest the past 2 consecutive years astatine the clip of applying, aliases person been founded little than 2 years earlier applying but received much than EUR 50 cardinal successful superior investments; and (ii) person had astatine slightest 50,000 monthly mean users of its OSE services successful the EU successful the past year.

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