Google Ends Cache-Served AMP Pages In Search

Google Search has changed really it handles AMP pages.

As of July 1, clicking an AMP consequence will return you to the domain’s AMP big page alternatively of a type served from Google’s AMP cache.

In a changelog, Google notes that it removed mentions of the AMP viewer, AMP Cache, and signed exchanges from its AMP documentation.

What Changed

Clicking an AMP consequence utilized to origin Google to service the page from its AMP Cache, which displayed successful the AMP spectator pinch a google.com URL. Signed exchanges fto the domain’s original URL beryllium displayed alternatively of the Google-hosted version.

Now, Google is discontinuing the AMP Cache serving way and links to the domain’s AMP big page instead.

Per the updated AMP documentation, the AMP URL is visible erstwhile group click from Search.

How We Got Here

The measurement Google serves AMP pages has gradually changed complete the years, opening successful 2021, erstwhile Google dropped AMP arsenic a request for the Top Stories carousel and retired the AMP lightning-bolt icon from hunt results.

Google News connected mobile had already begun bypassing AMP URLs, sending postulation straight to domains.

This update applies the aforesaid nonstop routing to sites wrong Search.

Top Takeaway

With this update, you nary longer request the AMP cache aliases to configure signed exchanges to service your ain URL for AMP. For those unsure whether to support AMP pages, the prime is now conscionable for illustration immoderate different method decision.

Looking Ahead

This alteration only affects really AMP contented is delivered, not really it ranks. Google clarifies that AMP content “will proceed to rank conscionable for illustration immoderate different web page.”

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