Google confirms testing new buttons on home page to drive users to AI-powered search features

Aug 11, 2026 07:36 AM - 3 hours ago 1

Google is testing caller buttons connected the Google location page, correct beneath the hunt box, to promote searchers to effort retired AI Mode and different AI-powered hunt features. The buttons are named create images, inquire astir files and brainstorm and erstwhile clicked on, it takes you into AI Mode.

I spotted the trial this greeting and covered it astatine the MCP, but now Google has confirmed this arsenic a constricted test.

Google confirmed the test. Robby Stein, Google’s VP of Product, wrote connected X:

  • “This is simply a mini trial connected desktop to thief group find caller things they tin do pinch Search.”

He added that this has nary effect connected the halfway hunt box, he wrote:

  • “No effect to really the halfway hunt container useful – conscionable adhd your mobility and deed participate arsenic accustomed (which is really astir group hunt anyways!)”

What it looks like. Here is simply a screenshot of the Google location page pinch these further buttons:

Google Home Ai Buttons S2XK7jkQGoogle Home Ai Buttons S2XK7jkQ

I should statement that these further features:

  • Create images
  • Ask astir files
  • Brainstorm

These features are nether the + motion connected the near broadside of the hunt box. I conjecture Google wants much group to observe and cognize astir these features.

Why we care. If Google rolls this retired to much users, it will apt person an effect connected really group find and usage AI Mode from Google Search.

I personally tin replicate this and honestly, aft 20 years of ignoring the “I’m emotion lucky” button, I mightiness beryllium conditioned to disregard these caller further buttons.

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About the Author

Barry SchwartzBarry Schwartz

Barry Schwartz

Barry Schwartz is simply a technologist and a Contributing Editor to MCP and a personnel of the programming squad for SMX events. He owns RustyBrick, a NY based web consulting firm. He besides runs MCP, a celebrated hunt blog connected very precocious SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from MCP, successful 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you tin study much complete present and successful 2023 he was listed arsenic a apical 50 astir influential PPCer by Marketing O'Clock.

Barry tin beryllium followed on X here and you tin study much about Barry Schwartz complete here aliases connected his personal site.
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