Google and Samsung just launched the AI features Apple couldn’t with Siri

Google conscionable announced that Gemini will soon beryllium capable to return attraction of immoderate multistep tasks connected your phone, for illustration ordering nutrient aliases hailing a car, starting first pinch the Pixel 10, Pixel 10 Pro, and the just-announced Samsung Galaxy S26 phones. It each sounds a spot for illustration features Apple announced for Siri measurement backmost astatine the 2024 Worldwide Developers Conference — earlier Apple delayed those planned features successful March 2025 and which still aren’t released.

Onstage, Sameer Samat, Google’s president of Android, showed disconnected a demo of really Gemini’s caller agentic features would activity to thief wrangle a pizza meal bid from his engaged family group chat. Samat asks Gemini to look astatine the chat thread and fig retired what to order, and past make the bid pinch a transportation app. Onscreen — successful a prerecorded video, it wasn’t unrecorded — you tin spot Gemini figuring retired what everyone wants from the group chat and showing that successful a window. Then the user, via sound request, tells Gemini to complete that order, naming a circumstantial pizzeria. Gemini past clicks done Grubhub to prep the order, each still onscreen. When the bid is ready, Gemini sends an alert truthful the personification tin reappraisal it and really property the taxable button.

Setting speech that this business doesn’t look that analyzable to do by yourself successful the Grubhub app (or moreover by calling the pizzeria to talk done it pinch a human), this is simply a perchance large infinitesimal for agentic AI. Google conscionable precocious added the expertise for Gemini to auto-browse for users successful Chrome, and being capable to do thing akin correct wrong of Android feels for illustration a logical adjacent step; Google intelligibly wants Gemini to beryllium thought of arsenic a adjuvant supplier aliases productivity partner alternatively than conscionable a chatbot aliases a bid of AI models.

Assuming the agentic Gemini features besides motorboat “soon” for illustration Google is promising and that Apple doesn’t propulsion a rabbit retired of its hat, Google will besides hit Apple to the punch connected immoderate of its astir awesome Apple Intelligence demos — besides only shown successful prerecorded videos — from that WWDC 2024 show. One characteristic Apple showed disconnected would person fto Siri understand what’s connected your surface and return action connected it, meaning you could inquire Siri to adhd an reside from a Messages thread to the interaction paper of that personification you’re texting with. Apple demoed really Siri would beryllium capable to return actions wrong of and crossed apps for you. The institution said Siri would moreover beryllium capable to understand your individual context, meaning you could inquire it erstwhile your mom’s formation was landing and the adjunct would propulsion the accusation from an email and show it to you.

Nearly 2 years later, nary of that is disposable yet. When Apple announced the features would beryllium delayed, the institution moreover pulled an advertisement showing disconnected the features. And based connected reporting from Bloomberg, immoderate of the features whitethorn not get until iOS 27.

There are still galore questions astir Gemini’s caller capabilities, of course. They’ll request to really ship. We’ll person to effort them to spot if they are arsenic useful and functional arsenic advertised — Google is calling this first motorboat a “beta,” truthful location could beryllium immoderate unsmooth edges. And we don’t cognize really galore developers will really fto Gemini browse done their apps connected behalf of users, which Verge editor-in-chief Nilay Patel likes to telephone the DoorDash problem. (Google says Gemini will beryllium capable to activity successful “select rideshare and nutrient apps.”)

But Google seems to person leapfrogged Apple successful a large way, and now Apple has moreover much to do to drawback up.