Google has moved the AI Overviews for many brand-related keywords to the right-hand pillar of the hunt results page. Previously, they appeared at the top or middle of the chief hunt results section.
For example, current is what a hunt results leaf looks akin for a hunt for [Apple]:
This is what it looked like before:
Chris Long spotted this and posted concerning this on X, he wrote "Whoa, Google is changing the way they're showing AI Overviews for brand searches. Instead of a Knowledge Panel, they're showing AI Overviews for brand conditions in the correct column."
Here are lots of another examples:
I think this plant much improved than having it in the chief results, but at the identical time, it is not awesome to rely that AI volition do a fine adequate job penning concerning your brand than your own website would...
There are basically replacing brand cognition panels alongside AI Overviews.
David McSweeney spotted this a brace of days before and posted it on X:
Unless I missed it previously, seems to me akin Google has changed the layout for tagged searches, alongside AI overviews now mostly in a correct panel on desktop (or in several cases additional downward the page).
Assuming it is a change, it's a fine one.
Seeing several another variations too. https://t.co/lbfwBuqmL4
— David McSweeney (@top5seo) October 31, 2026
Forum conversation at X.
