TikTok’s Product Preview of Q4 2026 shows two belief portion metrics for Search Ads Campaigns, and TikTok is adding curated keyword groups called Keyword Packs to their Keyword Suggestion Tool.
The two portion metrics are designed to measure how much of the eligible hunt inventory a run is taking advantage of, and TikTok’s guide to low shares starts by asking if the run has already exhausted its budget.
What The Two Impression Share Metrics Measure
TikTok’s help page defines these metrics as follows:
Impression Share: The percent of eligible hunt results impressions your ads captured.
Top 1 Impression Share: The percent of eligible first-position hunt results impressions your ads captured.
The Oct. 30 article describes them in auction terms, as showing “the percent of eligible hunt auctions an advertiser’s keywords successfully won on the Search Results Page.” Neither leaf explains how TikTok counts the eligible opportunities a run didn’t win.
The article says the metrics are accessible at the campaign, advertiser, and keyword levels in TikTok Ads Manager. The assistance leaf says Ads Manager may display them for eligible Search Ads Campaign and TopSearch campaigns. TopSearch, a CPM-billed Search Ads option, places an ad in the archetypal sponsored stance for a keyword whenever it wins the auction.
Availability can differ depending on your account, run type, market, and merchandise rollout status, as noted on the assistance page.
What TikTok Suggests When The Share Is Low
According to TikTok’s Help Page, if a run has a low belief share, afterward based upon another factors (budget, bidding, keyword coverage, imaginative relevance, competition level, and/or assortment of hunt volume), there could be an chance to grasp additional eligible impressions.
The troubleshooting division of the assistance leaf uses spending to differentiate between the archetypal two. If a run spends all of its accessible money, the assistance leaf recommends expanding the campaign’s prosperity to see if you are capable to capitalize on additional eligible impressions. However, whenever a run does not expend its accessible funds, the assistance leaf recommends checking whether your bid is rivalrous for those identical keywords. The remainder of the suggestions contain reviewing your keyword catalog for opportunities to add new ones as fine as making certain that your imaginative and landing pages equivalent your keywords.
Neither the Help Page nor the Reporting Guide published by TikTok in April provided data on metrics to measure how much of a campaign’s belief portion was being misplaced because of prosperity or ranking.
Keyword Packs Come To The Suggestion Tool
TikTok says its Keyword Suggestion Tool “can now recommend” Keyword Packs to advertisers, “ready-made, curated” according to brand and category keywords. Advertisers can preview and add these suggested packs using the identical workflow used today. In addition, according to TikTok, the group suggestions are refreshed all day, using metrics including (but not constricted to) hunt volume, cost-per-click (CPC) and competition, allowing advertisers to utilize keyword lists “backed by TikTok’s device learning models.”
Brooke Osmundson wrote about the inclusion of keyword suggestions inside Search Ads setup whenever it archetypal launched in the U.S. in September 2024. The current type of the help section, which was final revised in November 2025, does citation suggested keywords alongside monthly belief predictions and equivalent types, but does so without referencing packs. Also, TikTok provides a distinct Keyword Planner, which contains data concerning hunt quantity and competition for promotion planners wishing to create their own keyword lists.
The article doesn’t say which markets or accounts can use Keyword Packs, or how TikTok chooses the conditions in a brand pack.
Why This Matters
Where a portion metric appears in your TikTok account, go to the keyword-level perspective to discover keywords getting lone a small percent of their eligible impressions. Once you have identified those terms, afterward continue alongside checking if your run has completely exhausted its prosperity using TikTok’s troubleshooting steps.
For Keyword Packs, the preview TikTok describes is the location to assessment brand conditions before adding them.
Looking Ahead
The October 30th article and TikTok’s Search Ads overview are the lone areas I could find on the location concerning Keyword Packs. TikTok’s recommendation tool assistance page, which was final updated in November 2025, volition be an area to keep an eye on for market and document data as well. Until this leaf is updated, you can inspect Ads Manager to see if your document includes either of these features inside reporting for Share Metrics and whenever environment up keywords for the Keyword Packs.
Featured Image: Samuel Boivin/Shutterstock
