Google Ads Will Soon Allow Some Final URLs To Redirect To A Different Domain

Google is updating its Google Ads Destination Mismatch argumentation successful early July 2026 to let the last URL to redirect to a different domain successful immoderate cases, pinch anterior support from Google. This was antecedently not allowed, arsenic ads mostly should return you to the last destination URL, but successful immoderate cases, Google Ads will let it.

Google wrote, "In June, 2026, Google will update its Destination Mismatch argumentation to specify that redirects from an ad’s last URL that return the personification to a different domain are allowed successful definite circumstances, pinch anterior approval."

It is unclear really 1 would petition support from Google, would it beryllium a circumstantial form, a fastener successful the Google Ads interface, would you person to scope retired to your Google rep?

Google offered an illustration of wherever this would beryllium allowed: "Consumer packaged equipment manufacturers whitethorn want to redirect users to a pre-approved database of retailer destinations wherever the advertised merchandise is disposable for purchase."

Google added that this alteration will return effect successful early July of this year.

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