Google Ads: Unique Search Categories With Clicks, Conversions & Impressions

Google Ads is rolling retired caller information columns that show unsocial hunt categories pinch clicks, conversions and impressions. This is different from conscionable the clicks column, which is besides disposable successful this report.

Arpan Banerjee was the first to spot this, I believe, and he posted astir connected LinkedIn and wrote, "could these 3 caller Google Ads columns uncover gaps successful your hunt coverage?"

Here is his screenshot of these 3 caller Google Ads columns labeled:

• Unique hunt categories pinch clicks - count of chopped intent-based query groups that received a click successful your campaign.
• Unique hunt categories pinch conversions -count of chopped query categories that really drove a conversion.
• Unique hunt categories pinch impressions - count of chopped query categories your ads showed up for.

Arpan added, "you tin now spot really wide your intent sum really is, and wherever clicks and conversions are concentrated vs wherever they're not."

Forum chat astatine LinkedIn.