Google Ads updated its Performance Max merchandise level reporting backmost connected June 15th. This study now uses information from each Performance Max networks, alternatively than the subset it antecedently pulled from.
Bia Camargo spotted this alteration and posted astir it connected LinkedIn (hat extremity PPC News Feed). The announcement from Google read:
Starting successful June 2026, merchandise reporting has expanded. Previously, merchandise capacity metrics specified arsenic costs and conversions were only disposable for products included successful Performance Max ads serving connected Search networks and Standard Shopping campaigns.You'll now find a broad group of metrics for your products crossed definite campaigns that usage Google Merchant Center. This includes information for each networks successful Performance Max campaigns, arsenic good arsenic metrics for video, app and Demand Gen campaigns.
This whitethorn origin a one-time summation successful metrics specified arsenic impressions, clicks and much for Performance Max campaigns only.
Bia posted her "translation" which reads, "a bunch of accounts are astir to show a one-time jump successful impressions and clicks. Not because capacity changed. Because the reporting scope did."
Some FAQs for your clients, she added:
- If a customer asks "why did impressions spike overnight," the reply isn't a win, it's a measurement change
- Use the Network (with hunt partners) select to spot the breakdown and isolate what's genuinely new
- Anything you're benchmarking month-on-month correct now needs a footnote until this settle
Again, this happened backmost connected June 15, 2026.
Forum chat astatine LinkedIn.
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