Google Ads is perchance rolling out a new asset collection A/B test toggle named "Save and test asset collection changes." This lets you measure the effect of changing headlines, descriptions, images and videos.
The environment reads, "Measure the achievement effect of changes to your headlines, descriptions, images and videos. You won't be capable to create changes to your asset collection during the test is running."
Then you can toggle on or off the "Save asset collection changes as an A/B test."
This was spotted by Joey Bidner who posted this screenshot on LinkedIn:
Joey Bidner wrote:
pretty neat asset collection A/B test toggle in my asset group. Kinda chill if you wanted to test 2 differant angles of messaging for the identical service/product category, assuming you have a FULL set of substitute creative. distinctive headlines, images and descriptions.
Forum conversation at LinkedIn.
