Google Ads & Google Analytics Gain New AI Features

Aug 11, 2026 06:21 PM - 1 hour ago 1

Google Ads Analytics Hero

Google announced a number of caller AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your way to business growth," arsenic Google wrote. Specifically, location are caller AI Overviews astatine the apical of the pages, caller AI information dashboard tools, and a caller benchmarking AI feature.

We really saw immoderate of this flowing into Google Merchant Center recently.

AI Overviews:

Google Analytics has caller AI Overviews astatine the apical of the homepage that springiness you an instant summary of important updates since you past logged in. This includes accusation astir seasonal peaks successful income to changes successful traffic. Plus, the Google Ads homepage will aboveground timely AI-powered insights cards personalized to your business.

Here is simply a video of the Google Analytics AI Overviews:

AI Reporting Dashboards

Google Ads and soon to travel to Google Analytics are these caller AI-powered dashboards. This allows you to "transform earthy information into clear visualizations pinch elemental matter prompts." Every study automatically generates a real-time summary explaining the "why" down the data, Google said.

Here is simply a video of this successful action:

Benchmarking AI Features

Google Analytics pinch Ask Advisor has a caller benchmarking characteristic that compares your run capacity against anonymized averages from akin businesses.

Here is simply a video of that:

Forum chat astatine X.

More