Google adds real-time reporting endpoint to Campaign Manager 360 API

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Google adds real-time reporting endpoint to Campaign Manager 360 API

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Google introduced a caller reportData.query endpoint for the Campaign Manager 360 API, making it easier for developers to retrieve run capacity information without generating downloadable reports.

The caller endpoint is designed for real-time reporting, dashboards and ad-hoc analysis.

What’s happening: The reportData.query endpoint allows developers to synchronously query run capacity information and person system JSON straight successful the API response.

Unlike the existing reporting workflow, developers nary longer request to create a Report assets earlier retrieving data. Instead, they tin specify dimensions, metrics and filters straight successful the petition body.

Queries tin tally for up to 60 seconds, making the endpoint amended suited for interactive reporting and real-time applications.

The existing reporting API remains. Google says the accepted Reports work is still the preferred action for ample datasets, scheduled reporting jobs and applications that trust connected downloadable CSV aliases Excel files.

That workflow requires creating study configurations, moving reports, polling for completion and downloading the generated files.

Why we care. The caller endpoint importantly simplifies reporting for developers building dashboards aliases civilization analytics tools. By eliminating study configuration and record management, it reduces implementation complexity and speeds up entree to run data.

Bottom line. Google’s caller reportData.query endpoint offers a faster, simpler measurement to retrieve Campaign Manager 360 reporting data, while the existing Reports API remains the champion prime for large-scale and scheduled reporting.


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About the Author

Anu AdegbolaAnu Adegbola
Anu Adegbola has been Paid Media Editor of MCP since 2024. She covers paid search, paid social, unit media, video and more.

In 2008, Anu started her profession delivering integer trading campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing ratio from each portion of trading departments done inspiring activity some connected agency, customer and trading tech side. Outside editing MCP article she is the laminitis of PPC networking arena - PPC Live and big of weekly podcast PPC Live The Podcast.
She is besides an world speaker pinch immoderate of the stages she has presented connected being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
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